Author Archives: idandc

About idandc

Craig has 7 years experience in events and digital marketing. In 2011, Craig joined ID&C as marketing manager and has enjoyed being part of the companies international growth and online success.


8 Ways The Masters Could Benefit from RFID Technology

‘Golf is big business in America. More than 1-in-4 Americans age 6 or older, 82 million people in total, consume some form of golf media. That’s a huge market – not only of players but of people who simply love to watch the game. Making it a lucrative and appealing market for advertisers and media outlets. 

To give you a scale of the potential footfall at a golf tournament, the Waste Management Phoenix Open welcomed a record-breaking 719,179 people through its gates at TPC Scottsdale’s Stadium Course in 2019, the largest number for any PGA Tour event in history.

Events with such a large attendance require ticketing, entrance, and security to run as efficiently as possible. And, with the colossal Masters only a few days away, we take a look at how RFID technology could be used to optimize one of golf’s most prestigious tournaments.

1 – Security

With the use of RFID wristbands, event organisers can control access points for visitors, staff, and vendors. Having a clear understanding of who is allowed access into which areas. Have some last minute VIP guests? Or maybe some temp staff picking up a shift, with RFID wristbands you have the ability to act flexibly to edit access last minute at the click of a button.

2 – Alcohol Consumption

If you want or need to keep alcohol consumption at a limit, it’s easy with RFID wristbands. By creating a digital token system connected to an RFID wristband, you can limit the number of drinks each guest is given or allowed to purchase. They can also be used as a form of I.D. By inputting attendees date of birth, your staff can understand quickly who is of legal age to buy alcohol without the need for repeat I.D requests or a visual wristband check.

3 – Sponsorship / Experience

With a good idea in place, RFID wristbands can help boost sponsorship or social experiences across your event. For example, in 2014, ID&C provided 100,000 RFID enabled wristbands, helping to turn the 2014 Ryder Cup at Gleneagles into a contactless playground for sports fans. Fitted with 7 activation kiosks for brands including BMW and SkySports, tournament ticketholders took part in activities including a ‘digital high-five’, a virtual ‘walk the course’ tour and a competition to win a stay at Gleneagles.

4 – Exclusivity & Convenience

From VIP upgrades to exclusive areas, and competition giveaways for high-value ticket buyers, the possibilities are endless for making your guests feel extra special.  In addition, variable data such as section, row and seat info can be printed on to a wristband. This leaves guests less reliant on the help of the staff to find their specific seats. It’s like having a ticket conveniently on your wrist. And, it’s definitely more convenient than repeatedly getting your phone out repeatedly!

Everything is geared to be more efficient, save organisers and guests more time that they can spend enjoying unforgettable experiences. 

5 – Operational Improvements

By collecting data from your RFID wristbands as guests move around your event, you can continuously improve operations. From reduced lines and wait times to overcrowding on temporary structures with weight restrictions. It can also be used for fire marshall checks to quickly understand how many people are in one area at a time, and restrict this to a set number.

6 – Data collection

The data that can be collected at your golf tournament is like gold dust for event organisers and sponsors. It will really help you understand ticket sales, revenue growth from sponsorship deals, popular points of interest across your event, and areas that can be improved.

7 – Save money  

While you may think RFID wristbands will cost you more money, they’re actually a cost-effective alternative for your tournament. Not only can you reduce the number of credentials required by streamlining everything into one RFID band, but there’s also no need for various tickets, which can be easily lost, or ruined in outdoor weather. Wristbands are comfortable, convenient, and also a nice little memento for your guests to remember the event by.

8 – Increase revenues – cashless payments

Cashless payment options are proven to increase food and beverage sales at events. The removal of physical money makes people less hesitant to spend their money. They’ll spend more time enjoying their day, hands-free. They no longer need to worry about having the right cash, or not losing their wallet. Payments are made with a convenient tap of the wrist. This also saves time for staff, helping to reduce customer wait times. Ultimately keeping everyone happy. 




Summer Camp Wristbands: Child safety ideas

Summer camps are big business in America. They’re a lifesaver for working parents and can entertain children from dusk until dawn all summer long.

Safety is paramount when dealing with child care at youth camps. And having to identify a child, their medical condition, or key details, is key to running a safe and efficient program.

Wristbands are an inexpensive way to identify the troops at kid campgrounds, youth camps, Christian camps, and summer camps. Where high volumes of children are joining you each day, wristbands provide an easy way to keep tabs on who’s under your wing. 

Let’s take a look at the options, as we share advice and ideas for running a successful and safe summer camp.

Large Summer Camps (10,000+, multi-day)

If you’re running a medium to large summer camp, you’ll want to look at our more advanced options, including cloth wristbands with a barcode or maybe even RFID technology (scroll to jump to the RFID section)

cloth loop lock wristbands

Fabric wristbands are better for large events because they offer a wide variety of security features, and can be worn securely for multiple days. ID&C’s loop lock wristband pictured above also allows for a non-tightening closure, perfect for children.

In some cases, it’s advisable to ship out the wristbands before the camp starts event, instructing the attendee to apply the wristband themselves before they approach the campgrounds.

This helps relieve pressure at the site gates, creating a safer and faster ingress.


Small Camps (less than 10,000 people)

For smaller camps or camps that run for a shorter period of time, our vinyl or Chroma wristbands are ideal. Both are durable and can be worn for a few days.

Vinyl, in particular, is durable and waterproof and can be printed with QR codes and sequential numbers to help inventory the wristbands.

Both wristband types are low cost, have a fast lead time and can be fully customized with your camp’s branding.

Single day school trips or Family vacations

For short, family vacations or single day school trips, a basic wristband is perfect for peace of mind. Either a small batch of our Chroma or Tyvek wristbands are low-cost and can be pre-printed or made to write-on.

Custom printing or writing-on down details such as parents’ contact number, allergies, and hotel address onto the wristband is a simple way to safeguard your little ones during family trips.

Even plain silicone wristbands can be useful for camps looking to differentiate between groups and teams of children.

summer camp Tyvek wristbands

Customization for Summer Camp Wristbands

Now you’ve decided on a wristband type, its time to get creative!

Different customization choices and colors can help determine age groups, type of camp access, at a glance.

Choosing bold and different base colors is the first step to a good wristband system.

plain silicone bands

After this, clear details such as dates and child info should be paramount.

Finally, if there’s space, it’s great to promote your Camp’s Brand. After all, for older children, their wristband is more than their ID, it’s their memento of an amazing time and can be key to other children and families hearing about your camp.

3 ways to customize wristbands with ID&C

  1.  We do it for you! Yes, our wristband design team is on hand to create beautiful and differentiating designs. What’s more, its free of charge.
  2. You can use our custom wristband designer to create your own wristbands online. 
  3. If you’re a graphical wizard or have your own art team, you can download our design templates and send us your finished design.

More ideas

For camps offering swimming facilities or outings, by categorising wristbands into swimming levels, you can help keep children safe, and ensure they don’t go beyond their limits (for example, in a big pool or without floats) while under your care. And if you’re running night-time activities outside, why not use glow-in-the-dark wristbands for added fun and security.

If you’re looking for extra security for your youth camp, opt for an RFID or barcode wristband. This will give you the ultimate level of management and security. At the tap of the wrist, you can allow access to different areas depending on who has the wristband and prohibit entry to anyone who doesn’t have a wrist band.

Keeping track of who is where, when. You can also hold key information about medical conditions and parental contact information. And if a child was lost, when every second counts, you could pinpoint where they last used their wristband to narrow your search.

For those offering food and drinks, allergy wristbands are a useful tool in safeguarding children with allergies or dietary requirements under your care.

RFID Technology

We mentioned it earlier in the post, but using RFID wristband technology can future increase security for your summer camp while delivering a plethora of additional benefits, including:

  • Tap-and-pay cashless transactions
  • Interactive gaming & competitions
  • Faster access control and multi-level access points (e.g. VIP, Staff, Crew areas)

Read more about how RFID technology can improve your event.

Get in touch

For more information on how to benefit from the use of wristbands at your next summer camp, contact us and we’ll walk you through all of the options available.

8 Amazing RFID Brand Activations for Events

Whether you’re already established or starting out, brand activations can create a great opportunity to make a big impact in your industry. It’s not new, news that consumers want experiences from brands. They want to feel like they’re part of something and escape the everyday. So, here are 8 amazing RFID brand activations to inspire you. Activations that have compelled audiences to take action.

1. Bonnaroo Festival Social Activation

We don’t like to blow our own trumpet. But we will. Working with AC Entertainment and Bonnaroo co-producers Superfly, ID&C were appointed to produce over 80,000 custom RFID wristbands to be used with a contactless RFID system provided by Intellitix. Bonnaroo organisers wanted to engage their fans in a number of social media-based activations placed around the festival site.

One interaction enabled fans to ‘tap’ their wristbands and check-in at the various stages, update their Facebook status, and upload pictures, which in turn automatically posted the corresponding line-up to their Facebook timeline.

In addition to this, the RFID wristbands were used by fans to gain entry to the festival arenas and campsites, where the use of contactless technology made paper ticket redundant.

The RFID wristbands helped achieve over 1.9 million Facebook Likes during the festival.

2. Tampa Bay Lightning Season Passes & Membership

When the season starts, there’s nothing more important to fans than Game Day. Corporations want super-fans to purchase season passes and they want to help make them feel part of the team. To belong to something. RFID technology was the perfect way to make this happen for Tampa Bay Lightning Hockey team. They gifted season pass holders with team jerseys fitted with RFID technology, giving them a special way to enter events and feel part of the team at the same time.

3.SXSW – IBM Cognitive Studio

During SXSW, IBM needed to showcase their range of cognitive solutions for B2B companies so they created the IBM Cognitive Studio. Attendees had to answer a few lifestyle questions and they were given a personalized RFID bracelet. Inside the studio, bartenders scanned the bracelet and an app displayed a personalized cocktail based on the answers and the array of ingredients.

  1. SXSW – Mazda Transport

For guests needing to get around SXSW, automotive sponsor, Mazda, had the right idea in providing rides. Registered attendees could sign up at the Mazda booth to receive a QR code bracelet to wear for the duration of the festival and receive free rides.

To pimp their rides out, guests could also tweet selfies to receive phone chargers and phone/GPS mounts for their cars. The photos could then be embellished and printed, much like a vintage Polaroid.

5. UEFA Champions Festival

Another one from us. Along with Intellitix, we helped the UEFA Champions Festival utilise RFID cards to capture audience demographic information through a series of interactive skill stations offered by brand partners HTC, Playstation, Adidas, Ford, UniCredit and Gazprom. Fans took part in social media check-ins, voting stations, gamification and real-time contesting to compete for top prizes.

This activation helped increased sponsor engagement. This saw 13,000 registered RFID cards with email and Facebook accounts. 7,000 social photos taken. 40,000 emails triggered. 85,000 RFID interactions on site. And over 45 million page impressions online

6. VIP Cashless Lounge

Simple yet effective. Sponsors or brands can make your attendees, VIPs, members, or customers feel special with a cashless bar or VIP lounge area. Integrating RFID technology to enable Cashless Payments makes this experience all the more special.

7.YCWWF – The SavorBand by Event Farm

At The New York City Wine and Food Festival, attendees were given a ‘Savour’ wristband embedded with an RFID chip, so that when they sampled food they liked, they could tap their risk at the kiosk and instantly log what they tried, to find the restaurant later, or look up the recipe. Not only did this help guests remembe

r places to try later, it also gave the event a strong indication on which vendors or areas of the event were most popular.

  1. Range Rover Evoque Test Drive

Range Rover turned the process of booking a regular test drive into a party. Modern technologies allowed them to use RFID cards to hold key information about users, so that they could invite them, check them into their test drive with the tap of a card, and post to their social channels what they were test driving.




history of hotel keycards

RFID Hotel Wristband Keycards – From Wallet to Wrist

If you’ve stayed in a hotel, chances are you’ve probably spent some time standing outside your room while you awkwardly swipe your keycard over-and-over again to try and open the door.

Or perhaps you left it by the pool or in the fitness suite. We’ve all been there. But thanks to a new concept from ID&C, the Wristband Hotel Key Card will help make these common mishaps a thing of the past.

RFID access on wristbands brings a new level of convenience to resorts and attractions industry. Not only can you pay for goods, food and beverages on-site, with just the tap of a wrist. You can also access your room, the gym and the pool, all without the need to carry a multitude of different cards. 

A brief history of the hotel keycard

Hotel keycards were commonplace as early as the 1970s when Norweigan, Tor Sørnes developed a re-codable plastic card (sometimes referred to as a relic) containing 32 punched holes. The small holes worked similarly to traditional metal pin tumbler locks and could be regularly changed to allow for over 4.2 billion different combinations.

punch hole keycards

In the early 1990s, magnetic stripe cards (or magstripe) were introduced and soon became the global standard for keycard locks. At the time, magstripe cards were revolutionary, and to this day are still widely used in the hospitality industry. However, they are prone to failure and are easily worn out, requiring regular replacement.


Up to this point, hotel door lock mechanisms still required that the keycard be physically inserted. That was until the launch of radio frequency identification cards (RFID) in the 2000s.

RFID key cards contain a small, passive microchip that is activated when in reading distance of the door lock, enabling a convenient ‘tap-to-unlock’ method for hotel guests.

More durable, reliable, and secure than any of its predecessors, the RFID card is now the industry standard for keycard access.

2 key benefits of RFID cards over Magstripe or Barcode


RFID reduces the chance and opportunity for theft and fraud. An encrypted RFID keycard is almost impossible to reproduce, whereas tangible barcodes or magstripes are easily copied or transferred using certain methods.

Durability & Accuracy

RFID cards and wristbands can be made 100% waterproof and will withstand the likes of chlorine and sunscreen. RFID is also a contactless technology which is never worn out by repeat use.

Whatsmore, RFID is an instantaneous method of access control, whereas a barcode requires line of sight. And, magstripe can be temperamental, requiring repeat swipes to activate a door lock.

Magstripes and barcodes wear out quickly, increasing the need for re-issued cards.

Read more about how RFID works and the many benefits RFID technology brings to hotels, resorts & waterparks.

Moving from wallet to wrist

RFID hotel keycards are typically 84 x 54mm and made of PVC. They fit snugly in your wallet and that’s pretty much where they are kept for the duration of your hotel stay (apart from when you leave it in the gym, of course)

But with ID&C’s new RFID wristband keycard concept, the keycard is taken to a whole new level of convenience.

RFID hotel wristband

Convenience is king

Switching a hotel keycard from wallet to wrist adds an array of simple yet incredibly convenient enhancements for resort guests.

No longer are guests required to carry multiple items in their wallet, or even carry a wallet at all.

One RFID wristband can be used for ultimate convenience during their stay. But, why is a wristband so much better than a card? Here’s why…

5 Reasons why RFID wristbands are more convenient than cards

1. RFID technology can power the use of cashless payments at a resort. And what better way to make payments while at the pool bar, than with a quick tap of your wrist? No soggy cash or dripping wet walks back to your sun lounger!

2. Guests will not misplace their card at the gym, by the pool or at a restaurant. Not when it’s conveniently tied to your wrist.

3. It’s multi-functional brilliance. Yes, imagine the sheer delight of your guests when given the ability to do so many different things with an easy flick of the wrist.

And, let’s not forget that some of the core benefits RFID systems deliver to hotels are significantly improved when making it easy for customers.

4. Data collection: The easy it is for guests to tap their way around your hotel, the greater understanding managers will have of their habits. Data around spending, buying habits and busy areas are all likely to increase with the convenience of a wearable RFID card.

5. Increased profits from revenues and operational efficiencies are proven to derive from the use of RFID wristbands.

One wristband to rule them all

RFID hotel wristband functionsImagine enabling your guests to do all of this with just one RFID wristband keycard:

  • Hotel room access
  • Pool access (did we mention, our RFID wristbands are 100% waterproof?)
  • Locker access
  • Gym access
  • Cashless payments
  • Social media check-ins
  • Tie-together family accounts
  • Add parent contact & medical details to children’s wristbands
  • Store additional tickets (meal coupons, beach access, rentals)


RFID wristband keycards represent the ultimate in convenience for hotels, resorts & attractions. Multiple functions can be carried out with a simple tap of the wrist, helping to creative enjoyable and memorable experiences for your guests.

RFID self pour bar wristbands

5 Ways RFID Wristbands Generate Revenue for Self-Pour Bars

Self-pour bar systems are the restaurant industry’s latest craze. And, the RFID technology behind them is helping bar managers better understand their customer’s drinking habits.

RFID (Radio-frequency identification) is a wireless technology used to transmit small amounts of data between a tag and a reader. In most cases, (at least in the world of hospitality and events) RFID tags hold little or no information.

Instead, the tag holds an encrypted UID (unique ID number), which when ‘tapped’ against a reader, unlocks secure information held on an ‘RFID system’.

Following us so far? If not, here’s a more in-depth explanation of RFID technology.

It’s never been easier (and as much fun) to buy your favorite IPA. With a quick flick of the wrist, self-service beer taps such as the iPour system, enable revelers to mix and match a choice of beverages and enjoy them at varying amounts.

All gimmicks aside, we’re going to take a look at 5 ways in which RFID wristbands can generate revenue for self-dispensing drink systems.

1. More beer sales

Yup. Put simply, RFID wristbands help customers disassociate themselves with cash, and utilize the novel way of purchasing with a tap of their wrist.

We worked with restaurant chain Oak & Stone on their new RFID bracelets that collect valuable data and allow visitors to purchase beer from their self-serve wall.

Oak & Stone estimate that 25% of its sales go to beer—as opposed to a common average of about 3% of sales—and now has RFID-based data indicating what demographics prefer which brands and beverage types, helping them make important decisions about what they stock and offer to their customers. 

2. A deeper understanding of consumer buying habits

RFID can help collect valuable data on your customers, helping you understand their habits and catering to their needs.

With an RFID wristband system, you can gain real-time analytics of how customers interact with your restaurant, from popular menu items and favorite beverages to the most redeemed coupons and the busiest times. What’s more, you can tie all of this data back to an individual using an RFID-based membership scheme. 

This can help you tailor your offering with precision, to create the best experience for your guests and capitalize on the most popular purchases.

3. Personalization & Customer Experience

The levels of personalization offered with RFID technology enables bar managers to cater to the specific needs of their customers. This, in turn, keeps customers happy and increases the chance of return visits, as well as word of mouth referrals.

And RFID service is fast. No more waiting in line. RFID self-pour serves up a cold beer. Fast.

4. Save on staffing costs

We might still be a few years away from letting people descend on an unstaffed bar (I’ve been to those weddings) but RFID powered self-pour bars will save on staff costs.

Through RFID wristbands, the power is handed to the consumer. No long lines, just the novelty, and convenience of being able to tap, pay and pour your favorite beer in a split second.

5. Deposits

If you’re still not sold on the idea of RFID self-service beer. Then consider a deposit scheme for the RFID wristbands.

RFID Ipour wristband

Have customers deposit $5 for the wristband, which is credited if they return the wristband at the end of their visit. If the customer takes the wristband, you just paid for it. If they return it, you can re-issue it at no additional cost.

And consider waiving the wristband cost once customers reach a set spend threshold. After all, the objective here is more beer sales. And, who doesn’t want to take home a free wristband!?


RFID-enabled self-pour bars are revolutionizing the bar and nightlife industry. While the gimmicks are clear, it’s the revenue-generating facts that are driving the uptake for this state of the art method of dispense.

To all the self-serve RFID beer systems out there. We salute you.

esports events

RFID technology: A game-changer for Esports events

According to a report from marketing researcher Newzoo, esports revenues are predicted to hit $905 million by the end of 2018, a huge 38% increase on the previous year.

With millions (if not billions) of monthly gaming streams on sites such as YouTube and Twitch, esports is a hot topic in the digital world right now. 

But esports is not only about competing online. Physical esports tournaments are drawing huge international crowds who want to watch the best ‘gamers’ in the world battle it out live. With $1m prize pools commonplace, its no wonder that the esports event industry is attracting interest from Fortune 500s who have previously had no affinity with the space.

Game-changing RFID technology for esports events

Call of Duty RFID wristbands

With live esports tournaments on the rise, organizers are looking to innovative technologies and industry best practices to help deliver safe, memorable and profitable events for their fans.

One answer: RFID credential technology.

The use of RFID technology is already popular at large music festivals, conventions and water parks but it’s relatively unused in the esports events industry.

Here are a number of ways RFID technology can be used to benefit esports events.

Enhanced Experiential Activations & Sponsorship

Sponsorship is a big driving force behind esports because of the revenue it delivers. It’s forecast to contribute 40% of esports revenues in 2018. And for an industry looking to bolster additional revenue streams, RFID wristbands offer a great solution for a seamless brand experience, that sponsors will love.

Sponsor’s no longer have to guess how well activations were received. Tangible data can be monitored from a tap of a wristband. Your fans won’t feel like they’re being sold to, and your sponsors can get actionable, deep data. While organisers can understand the real value and potential revenues generated from future activations.

Real-time event data Insights

You can never collect enough data when you’re an event organiser. It all goes towards improving the experience for fans, identifying opportunities for growth, and tightening up security.

With RFID technology, organisers and sponsors can see real-time analytics on various engagement and operational aspects of an event. Foot flow, capacity levels, popular areas, merch sales, popular activations, food and drink sales… and anything else you decide to power with RFID wristbands.

This invaluable data will help esports event organisers improve key operational aspects and identify new revenue-generating opportunities.

Security & better access control for live tournaments

Access control for any large event is extremely important. You want it to be quick, and you want it to be safe. With esports events such as BlizzCon, League of Legends, and Dota 2 attracting crowds in the tens of thousands, RFID technology is ideally suited to controlling access.

RFID access portalRFID technology enables unparalleled security, completely eradicating fraudulent entry and preventing wristband or badge pass-backs. Using RFID credentials, attendees can quickly tap their badge or wristband against a scanner to access an event. There’s no need for barcodes or printed tickets, which can be around 10x slower than RFID scanners.

And if guests do lose their RFID pass, you can quickly deactivate it and issue a new one, on the fly.

Engaging social media & loyalty programmes

When guests link their social media accounts with their RFID credential it opens countless opportunities for fan-engagement during an event. Special offers, gamification, social check-ins, and photo-opps can all be done with a quick tap of an RFID badge. 

These activations can extend the reach of your esports event to brand new online audiences. And, help attract headline sponsor revenue. And why not reward attendees with a loyalty programme that can be unlocked with their RFID wristband – for example, offering a first look at a new game or the ability to play a new level before it’s publicly released.

Increase spend per head with RFID cashless payments

RFID systems can enable ticketholders to link their RFID badge or wristband to a method of payment. Whether offering a pre-load or tokenised payment system or linking directly to a bank card, cashless transactions are proven to increase per head spend by up to 30%.

RFID cashless payments also provide efficiencies for event food, beverage and merch operations.

Benefits include:

  • Accurate and instant reconciliation
  • Eradicated theft (due to no cash being present)
  • Costs associated with handling and storing cash are no longer applicable

It’s convenient for attendees too…

Fans no longer have to carry wallets, tickets, and personal information just to participate. Ticket-holders can enjoy the show with a feeling of freedom that their credential is conveniently linked to their payment source, enabling fast and simple purchases with a tap of their wristband or badge.

The overall experience is enhanced

Esports teams, players and fans are typically more tech-savvy than the average event attendee. This means that there will be less friction with the adoption of new event technologies like RFID. 

Quick adoption enables organizers to push the boundaries with technology whether its offering cutting-edge security, instant transactions or working with agencies to develop meaningful brand activations.

Roundup: The benefits of RFID technology for esports events

For Organisers

  • Unparalleled security and access control
  • Uncover operational efficiencies & cost savings
  • Generate more revenue / create new revenue streams
  • Reach new audiences
  • Increase sponsorship and vendor fees

For Sponsor brands

  • Deeply engaging brand activations that prove ROI
  • Use technology to develop an affinity with esports properties
  • Seamless, real-time connection with social media
  • Real-time data analytics
  • Post-event deep-dive data
  • No more clipboards & surveys

For attendees & fans

  • Safer events
  • Fast admission, less time in lines
  • The convenience of cashless payments
  • Fun ways to engage with the event and with sponsor brands

ID&C and Esports events

RFID wristband call of duty

As far back as 2011, ID&C was leading the way in RFID technology for live gaming events. Our RFID wristbands were custom designed for the Call of Duty XP event in L.A. The social gaming event saw thousands of COD fans play the game in a real-life environment (fake guns of course) and during the simulated war-zone, fans could use their wristbands, fitted with RFID chips to post their scores and photos direct to Facebook.

This kind of social interaction added value to the event and allowed marketers to measure ROI on new levels thanks to Facebook’s ever-updating analytics.

Now, ID&C providers RFID-enabled credentials to many of the world’s largest Esports tournaments and pop-Conventions, delivering best-in-class service and quality in partnership with leading RFID system providers.

Contact us if you would like to learn more about using RFID for your esports event.

14 RFID Technology Applications for Sports Events

It will come as no surprise that the North American sports market is expected to reach $73.5 billion by 2019.

Gate revenues, television rights, and sponsorships are the main driving force behind the sector growth and the key component underpinning all facets of sports media is technology.

Technology has had a colossal impact on the world of sports in recent years. Most fans will be familiar with Hawk-Eye, the line review system used in tennis. There’s also the instant replay challenge system brought into Major league baseball in 2014.

What is less known, however, is the way contactless technologies like Radio Frequency Identification (RFID) are being used for live sports events.

Here we explain 14 RFID applications that sports event managers, sports-tech companies and brand agencies can utilize for game-changing results.

Using RFID technology for Sports Events

1. Access Control & Fraud Prevention

RFID can help reduce friction when entering an event. Fans don’t have to carry paper tickets, input information, or even carry cash; it can all be done with the tap of a wrist. This also helps fraud prevention; each wristband is embedded with its own unique code, making it very hard to counterfeit. If fraudulent behavior is suspected, or even if someone loses their band, it can be canceled at the click of a button and a new one administered.

2. Season Passes & Memberships

Game Day is everything to super-fans with season passes and memberships, and corporations want them to feel part of the team. RFID technology is the perfect way to make this happen. Perhaps, like the Tampa Bay Lightning hockey team, you want to gift fans with team jerseys fitted with RFID technology, giving them a unique way for season pass holders to enter events and feel special at the same time. RFID chips can be embedded in almost anything!

3. Corporate Suite Management

People spend a lot of time and money on suites for their favorite teams, ensuring they never miss seeing the game in total comfort. It is vital to add the right finishing touches to make this experience special; allowing Corporate Suite wristbands or clothing to unlock the door not only elevates the VIP experience, but it cuts down on the costs of staff needed to monitor entry.

4. Cashless Payments

People don’t always like holding onto a lot of cash at big events, and RFID technology has the solution to this problem. Stored with credit card information, it can be used to make cashless payments giving fans a sense of freedom to enjoy their day worry-free, it is also known to increase spending habits due to cash not being physically exchanged between the customers and vendors. Corporations can utilise the payment data to send special offers and discounts to fans (by text or email) at the right time and the right place, increasing up-sell opportunities.

5. VIP Club Experiences

Being able to give your members special privileges elevates the whole VIP experience. With a tap of a wristband, you can give VIPs access to exclusive areas and provide them with perks such as free drinks tokens embedded in their bracelets.

6. Gamification

What better place than game day to encourage people to ‘play more’? Back in 2014, the UEFA Champions League Festival in London was one of Europe’s biggest ever social media activations. Powered by Intellitix, 30,000 event goers ‘joined the game’ and used RFID cards supplied by ID&C to engage with UEFA’s sponsor brands and interact with games to win big prizes.

Eleven Skill Stations around the event allowed people to compete to win a spot at the top of the leaderboard, while photos were posted across social media channels with event sponsor and partner branding. The results saw 85,000 RFID activations onsite and 45m+ page impressions online.

7. Photobooths

Photobooth stations enabled with RFID technology are a great way for fans to rally support for their teams and post them on their social media channels. You can create a connected experience for your fans to feel part of the action while they’re at the game, and share these memories, creating a strong brand affinity and giving you great engagement stats online.

8. Sponsor Brand Activations

It can be really hard to get fans to engage with sponsors, encouraging them to take the time at a game or event to hand over their personal data is always a challenge. RFID technology does it all for you so that you can create an instant buzz by allowing attendees to enter instant competitions and opt-in to receive more information with just a tap of their wristband. This also gives you great data to negotiate sponsorship deals in the future.

9. Alcohol Licensing Control

Long queues for drinks and waiting times while people search for their identification cards to prove their age are a thing of the past. When using RFID wristbands to carry personal data, bar staff no longer have to ask to see guests I.D. By storing basic personal data before an event to ‘okay’ whether a person is of legal age to drink ensures that the sale of alcohol stays safe and saves staff and guests time.

RFID technology can also help you comply with liquor board on redemption and consumption laws. RFID wristbands can be pre-loaded with a specific number of drink vouchers per person, helping to control and comply.

10. Race Timing

Race timers can now be made smaller than ever. Fitted into a wristband, clothing, shoes, or object, an RFID chip can be used to accurately collect data on speed, rest, and race times allowing racers, event holders and fans to keep an eye on personal bests and patterns. They can even be used to collect some cool data on the soccer field such as being able to track how far players move in the space of a game.

11. Interactive Leaderboards

Get fans involved in the action while at a game. Reward attendees with prizes for knowing the most about the sport, or their team, and rank the ultimate super-fans in a live leaderboard. Encouraging friendly competition, and a sense of team pride before or during games.

In 2014, we teamed up with the Ryder Cup and Intellitex to give out 100,000 RFID enabled wristbands, turning the 2014 Ryder Cup at Gleneagles into a contactless playground for sports fans.

Experiential Brand Experiences

Fitted with 7 activation kiosks for brands including BMW and Sky Sports, tournament ticket-holders took part in activities including a ‘digital high-five’, a virtual ‘walk the course’ tour and a competition to win a stay at Gleneagles. Fans could tap their wristband and virtually ‘high-five’ the team of their choice, adding a personal message and rallying support. This increased engagement and impressions on social media and fans were more engaged to have ‘conversations’ about who they thought would win.

12. Gifting

Photo credit: Mashable

Back in 2011, the Tampa Bay Lightning Hockey team embedded RFID chips in replica team jerseys and gifted them to all of their season ticket holders. Instead of using paper tickets or wristbands, the super fans could gain entry by just wearing their jerseys. What’s more, the chips were loaded with personal data and credit card details, so that the season ticket holders could make purchases throughout the arena on food and merchandise. Not only did this light up the stands with their team colors, it also allowed the club to track every single purchase made and make the brand connection with fans much more personal and meaningful.

13. Data Delivery

We know that RFID technology holds data about ticket-holders but did you know that it can also collect data about them? They can store basic contact information, and allow guests to sign up for future marketing communications Giving you an understanding of what offers and promotions they’d be interested in. But let’s not forget the intelligent insights you can gather during a game, including where guests have checked in and what they’ve spent their money on. This invaluable data allows you to constantly flex and improve your offering, allowing you to be at the top of your game, every game.

14. A secure Parking Lot

Photo credit: TripSavvy

Everyone wants to arrive at the game with time to get seated, and let’s face it, get some snacks. Being held up in a parking lot is not a great start to the day. A well-run lot is an asset for any stadium or facility, and RFID technology can be used to streamline this process. It can be seamlessly integrated with fans wristbands so that by entering the area and driving through a scanner, their parking permit or payment is checked and they are allowed onsite.

It’s not just a game for fans, it’s a way of life

The digital reach that can be gained by using RFID technology in the live events and sports industry is huge. It’s all about creating a seamless entertainment experience for your guests. And the opportunity to create a connected ecosystem with fans, from their wristband to their favorite team and their favorite players is exciting, and we’re only just seeing the beginning of what is truly possible.


Disney MagicBand wristband

10 Lessons Disney’s MagicBand Can Teach Other Theme Parks

In 2013, Disney’s MagicBand revolutionized the theme park and resort industry.

Estimated to have cost over $1bn the wristbands formed part of the ‘My Disney Experience’ project which also tied-in the use of a cutting-edge mobile app to help guests plan and manage their trips.

For Disney, it was simple. If they enhanced the experience, more people would spend more time in their parks, ultimately, spending more money.

Five years on, we look back at how Disney’s MagicBand has been used to deepen relationships with customers. And, how an intelligent RFID wristband helps create lasting experiences and drive new revenues.

But, did they get everything right?

Here are 10 things we think other resorts and theme parks can learn from Disney’s MagicBand.

Oh, and before we start, just in case you didn’t know…

What is a MagicBand?

Disney’s MagicBand is a custom wristband that acts as the central nervous system of the MyMagic+ experience. Together, the MagicBand and Disney mobile app provide ways for the Park’s integrated systems to offer various enhancements for its guests.

The wearable bracelet is embedded with RFID technology used to electronically store and access ticket information, book Fast Passes, make hotel reservations, process cashless payments, and even open the door to your Disney hotel room.

Magicband original and version 2

  1. Disney’s MagicBand was a branding masterstroke

Apple, Coke, Disney. Like them or loathe them, you cannot deny their brand power.

Disney could have introduced an off-the-shelf product that functioned the same as the MagicBand and would have probably cost a whole lot less. (For the record, we have no idea what Disney’s MagicBands cost, but we know enough to know they’re probably not cheap).

But that’s not the Disney way. They saw the MagicBand as an opportunity to create something unique. Something that guests could completely customize with their favorite colors and even their favorite Disney characters.

Customization is key

On the face of things, the MagicBands look fairly plain. The standard models are available in a simple choice of solid colors. This is no accident. The minimal design instantly created a desire for personalization. Fans who buy annual membership can have their names engraved on the bands for free. 

MagicBand custom colors

A series of special editions would soon follow, giving park goers the chance to have something others didn’t.

Disney was masterfully empowering its fans to create their own affinity with its brand. All driven by what is essentially a piece of plastic.

They thought of everything.

Disney even solved the problem of the wristband fitting different sized wrists, with each band splitting in a smaller version if required.

Put simply, MagicBands are cool. And, the fact they’re tied to your wrist for the duration of your stay, gives you a weird sense of belonging that’s actually kind of nice.

  1. Create a product that keeps earning

The MagicBand’s various customization options allowed Disney to monetize their new venture from day one. 

What else did you expect?

Each year they introduce new designs, hundreds of limited editions and have an enormous range of ‘MagicBandits’- little rubber push-in tags that clip around the spare holes in your MagicBand strap.

The vast options and extras hold the interest of the die-hard fans (of which Disney has many millions of) and makes it easy for little jack or sally to find the exact wristband they want mum and dad to buy them.

The Apple model…

Disney regularly rolls out new iterations, keeping the MagicBand desirable for each new generation of park-goers.

In early 2017 they introduced the MagicBand 2, with even more customizable options. The new version of the band, which is still in use, has a center disc called the ‘icon’ that can be ‘easily’ removed with one of those tiny screwdrivers.

magicband with icon removed

Photo credit:


This part of the MagicBand contains the RFID tag and can be switched between different style straps – while keeping all of the important data in one place.

There’s even the option to turn it into a keychain. Perfect for those who insist they’re too cool to wear a wristband.

  1. Revive in-experience purchasing

In the age of the smartphone, sales of printed photo memories at theme parks have declined. But, Disney has managed to rejuvenate sales by adding connecting its PhotoPass service to the MagicBands.

Professional photographers are situated at prime locations throughout the parks and are more than happy to capture those special moments without any commitment to pay. And with a tap of the RFID-enabled MagicBand, visitors will shortly see the images appear within their app.

The photos are heavily water-marked, but the point is that Disney has enabled its park attendees to make the decision about purchasing photos after they’ve visited the park. There’s less pressure on guests to commit to spending and less friction in the experience.

  1. Reduce the chance of fraud

One of the most convenient features the bands offer is the ability to store validated park tickets. With a tap of their wrist on one of many RFID Mickey-branded readers at the park and a quick fingerprint check, they are in!

MagicBand scanning

For families, this is a welcome convenience. No holding onto a wedge of paper tickets and scrambling at the gate to figure out who’s is who’s. For park operators, mixing the security of RFID with biometrics makes it practically impossible to gain invalid entry. 

Keeping Disney’s bottom line healthy and keeping out unwanted guests.

Could Disney do better?

If Disney could learn anything from the way music festivals use RFID wristbands, it would be to reduce the need for two types of credential to gain access to the park.

Unless residing in one of Disney’s on-site hotels, annual pass holders still have to carry a Disney RFID card to validate complimentary parking. What the park could do, is have guests wear their wristbands as they approach the parking lot pay stations, and simply reach out to scan their wristbands for validated parking.

This would be one less thing to carry for families and is a super-convenient way to validate your complimentary parking.

  1. Cut the queues

No one likes to waste time queuing, especially at theme parks. And Disney was able to manage this with the addition of fast passes. By introducing this free cut-the-line service, Fastpass+ allows guests to choose up to three-time slots for attractions each day where they’ll only have to queue for a short time.

The fast passes are linked to the MagicBand and validated by tapping against one of the Mickey Mouse-themed RFID readers situated at the ride’s entrance.

  1. Make it a hassle-free experience

From airport pick-up, to resort check-in, and park visits, the MagicBand has drastically changed the way visitors do just about everything. For ultimate convenience, with just one MagicBand, guests can forget their worries of holding multiple tickets and resort room keys. And, if they are staying on-site, they can even use their MagicBand for cashless payments.   

applications of Disney's MagicBand

But, the pièce de résistance is the fact guests flying into for their vacation can have their luggage collected from the arrival airport and taken to their hotel room.

But how do the Disney hotel staff know which room to leave the luggage in? You guessed it, the MagicBand. Guests opting for the ‘Magical Express’ luggage transfer service are asked to pack their MagicBands in their checked luggage.

How does this work? The MagicBand actually has two different kinds of embedded RFID antennas. The first is known as HF, of High Frequency. These tags have a shorter reading range, which is perfect for when the bands are scanned against RFID portals around the parks to validate tickets. The other tag is an UHF, or Ultra High Frequency. These tags can have a reading range beyond 10 meters, and are more suited to scanning large objects from a further distance, like people or luggage!

Upon arrival at the hotel, the guest’s bags are scanned to validate guests names, reservations, and hotel rooms. Hey, presto! Luggage safely delivered to the guests’ hotel room.

Now that’s the definition of hassle-free service.

  1. Data will help you learn faster than your competitors

Another attractive pull is the data that can be collected through RFID technology. MyMagic+ allows Disney to track guest behavior minute-by-minute. Because Disney can scan MagicBands from a variety of touchpoints, they can gather data from every interaction.

They can track what attractions people have been on, what characters they queue to meet, and where they ate, as well as overall trends. This rich data is priceless to Disney. It gives them the agility and insight to constantly refine their offering.

They can also use this data for advertising purposes. If they know guests like a particular ride or shop, but haven’t been for a few days, and still have their passes activated, they can send offer emails to entice them back into the park.

  1. Go cashless

While cashless payments are currently only available for guests staying in a Disney World hotel, research shows that RFID wristbands connected to credit cards will increase spend per head.

Disney cashless payments

Guests become detached from the physical representation of holding their money and handing it over to pay for something. It’s convenient and secure for guests. It’s profit-making for park operators.

Disney is missing a trick here though. Surely they should roll out cashless payments to all of their park visitors?

  1. Create some hype

Anyone who has booked a Disney trip is excited about it. It’s usually something families book up to a year in advance and count down the days. Receiving a package containing MagicBands increases hype around the visit and encourages guests to share where they are going on social media.

box of MagicBands

  1. Connect fans with the rest of your brand ecosystem

The MagicBand is used by guests to navigate around the park. It’s used to book restaurants, hotel reservations, check queue times, and book FastPasses.

But what’s neat is that Disney’s MagicBand keeps guests connected with the rest of the Disney ecosystem. The bands utilize the Disney app, which itself is connected to the Disney website, where visitors are connected to pretty much every part of the Disney empire. 

Yes, the wristband is increasing the customer lifetime value to Disney.


5 year’s ago Disney’s MagicBand re-shaped the theme park experience. Delivering convenience on multiple levels, and performing as a marketing and revenue tool for the Disney Corp, this wristband has achieved a lot.

But even Disney didn’t get it perfect. Its biggest rival Universal Studios recently took the wristband convenience to another level. The TapuTapu wristband at the newly-opened water park Volcano Bay, allows guests to book time-slots for rides, completely eliminating the need to queue altogether.

Other resorts and park operators may not have the capital Disney have, but they can still learn from the MagicBand.

RFID is one of the key technologies beneath all the awesome branding and functionality the MyMagic+ experience delivers.

And, RFID technology for resorts and theme parks is more popular than ever, with more system providers helping to drive-down pricing and increase the options available to park owners of all sizes.


ID&C Have Been Nominated for a TAG Award!

We are delighted to have been nominated for the Family Run Business Silver Award category at this year’s Transatlantic Growth Awards!

ID&C has achieved recognition by BritishAmerican Business and as a result we have been shortlisted for one of their prestigious awards. After opening our Florida office in January 2016, we have experienced rapid growth across the Atlantic, recently investing in a new 15,000 square foot facility to expand our US operations and accommodate our ever growing team of talented staff!

The TAG Awards celebrate successful SMEs (small and medium-sized enterprises) growing their transatlantic businesses, the ceremony will take place on Thursday 15th March in London.

To find out more about the TAG awards, visit their website here.

Best of luck to all the small-medium enterprises that have been nominated for an award!  We’ll see you at the ceremony!

Expert Blog: Managing RFID Credentials at Your Event

Guest blog by Natasha Hiller, Chief Operations Officer at Marcato.

So, you’ve taken the plunge and decided to integrate RFID at your next event. 

Now you can sit back and let the technology do the work.

You’re life just got easier, and you’re about to make a ton of cash, with no effort at all, right?


While RFID technology has the ability to deliver a bounty of benefits to event organisers, like anything in life worth having, it doesn’t come easy.

Your work has only just begun. You now need to ensure that each person showing up at your event has an RFID wristband waiting in their name, pre-set with the correct access. 

Often this process is managed by back and forth emails between people requesting credentials and the event organizers.

This method is chaotic as emails can be easily forgotten and the threads can go on forever, making it impossible to track who should get what.

You want to find a system that enables you and your whole team to easily see a list of everyone who is requesting credentials. And, you need to be able to make edits in real time.

There are really only two options for doing this.

Shared Excel File

By using an Excel file stored in Google Drive, it enables your whole team to see the full list of people requesting each credential. If managed and organized properly, you should also be able to calculate inventory levels, etc.

This solution seems cheap and easy enough to manage but there are a few shortcomings.

Once you have confirmed your list of guests receiving credentials, letting them know is a manual and tedious process.

It can also be cumbersome to get this data into the RFID system to begin issuing credentials at will call.

Usually, this is done through a one time import and then you need to move over to manually entering things directly into the RFID system moving forward.

Switching the method of entering this data right around show time can cause confusion and lead to mistakes or people being forgotten.

Use a Credential Management System

Although this method isn’t free, the money you can save by implementing a system should more than recoup your cost to purchase it if implemented correctly.

Some of the benefits of a Credential Management System include:

  • Ability to easily track and manage inventory levels
  • Process internal ticket buys for staff and guests
  • Only approved users can approve/decline credentials
  • Using permissions, easily delegate the approval/decline process to those in charge of specific areas
  • Automatically notify guests/staff of approved credentials by email along with any other pertinent details
  • Seamless integration with RFID companies, enabling you to use the same system before, during and after the event—keeping all data centralized
  • Store all data regarding catering and assets on the person’s record along with their credential details
  • Pre-built reporting

Although having a dedicated system is a preferred option, budgets don’t always allow for this so here are a few questions to keep top of mind no matter which system you go with:

  • What policies are put in place to ensure that no one slides into the guest list who shouldn’t be there?
  • What is the plan to avoid duplicate entries causing incorrect inventory levels?
  • How is the guest list going to get into the system where it will be issued without a lot of manual work?

As long as you have a good plan in place for these questions, you are on track to simplifying your credential management system, and a step closer to a smooth RFID integration.

8 Benefits of Using RFID Wristbands for Resorts & Attractions

The use of RFID wristbands for resorts and attractions has grown significantly in the past 5 years.

Ever since Disney’s MagicBand burst on the scene in 2013, the theme park industry has rapidly adopted RFID technology. Age-old paper wristbands and tickets are being replaced with cutting-edge state-of-the-art contactless passes, in the form of wristbands or cards.

But, RFID tags are nothing new in the leisure industry, hotel key cards have utilized RFID since the early aughts.

Now, attractions are rolling out the technology across multiple functions, putting RFID technology at their heart of their operation. 

Less time waiting in line for guests, and increased revenues for owners are just two of the well-documented benefits of RFID wristbands. But, there are many other ways to get more bang for your RFID buck.

With that in mind, here’s a list of 8 benefits RFID wristbands can bring to your attraction, resort or theme park.

  1. Improve Guest Check-in and Entry

Nobody likes waiting in line.

Check-in is the gateway to the rest of the attraction. Whether a hotel or a theme park, overcomplicated admission processes will frustrate guests and negatively affect their experience.

RFID systems speed-up access control. RFID cards or wristbands can pre-authorise and sent out in the mail, allowing guests to self check-in on arrival.

RFID MagicBand scan

This gives your guests control over their check-in, can reduce staff costs and improve first impressions.

RFID cards or wristbands can easily be re-programmed on the fly via a POS if they are lost or stolen.

  1. Go Cashless

Put simply, RFID works like a contactless credit card.

RFID wristbands enable cashless payments, allowing guests to pay for drinks, food, and merchandise with a quick and easy ‘tap’. All without having to worry about handling soggy cash or carrying around a wallet.

Furthermore, the disassociation with cash that comes from using RFID wristbands results in an average increase spend per-head of between 15-30%.

  1. A Hands-Free Experience

RFID wristbands reduce stress. Freeing-up guests from carrying cash, keys, and credit cards allows them to enjoy resort facilities without a worry in the world.

So that they can focus on having fun at the attraction – increasing impulse spending on rides, restaurants, and retail.

This is something that Universal Studios Florida has invested heavily in at their third park Volcano Bay, which opened in 2017. 

Tapu RFID wristband

Credit: Universal Studios Volcano Bay


Using RFID technology, their TapuTapu wearable band brings a new level of convenience with Virtual Line technology and lots of interactive enhancements throughout the park.

Guests can even touch their TapuTapu bands to totems around the park, to virtually hold their place in line. The band then alerts them when it’s time to ride. Talk about a VIP experience for everyone!

  1. Family Freedom

Allowing children to have their own wristbands for purchasing food and drinks, gives them a sense of independence.

RFID technology allows parents to set spending limits, or remove the option for payments, leaving it solely as a key for room and locker access.

RFID systems also offer ways of increasing child safety. A parents’ RFID wristband can be linked to their child’s, preventing minors from gaining access to certain areas or leaving a perimeter without their parents.

What’s more, our RFID wristbands are 100% waterproof – and can take on water rides, slides, showers, and even sunscreen lotion. 

  1. Security & Control

Operators will see improvements in their bottom line because RFID technology eradicates the chance of fraudulent passes that negatively impact revenues.

The opportunity for theft and fraud is reduced when guests only need to wear a wristband. There’s no need to carry cash, credit cards or even a wallet.

And, just like a credit card, if an RFID wristband is lost or stolen, an RFID system allows easy cancellation and re-issue.

Parents will also find comfort in the fact that if a child is lost, RFID wristbands can be used to determine the last location of the child.


  1. Make a Social Splash

RFID technology enables integration with social media. Visitors can choose to link their RFID wristbands to their social profiles and open-up a whole host of fun experiences.

Once linked, guests can post photos to Instagram, or ‘check-in’ on Facebook, all by tapping their wristband against an RFID touch-point.

This gives guests something to share socially with friends while providing free online advertising for your resort, or waterpark.

Visitors can do things like shoot water cannons at other guests, and illuminate images in the volcano’s hidden caves.

  1. One Wristband to Rule Them All

The introduction of RFID at resorts has reduced the need for guests to carry multiple items for access and payment.

Now, credit cards, room and locker keys can be combined into one RFID wristband or card for the ultimate convenience.

Add to this, the ability to link social media profiles, and you have a trifecta of apps, all on your wrist.

Your operation and the experience of your customers is instantly optimized. And, when you provide guest satisfaction, your visitors come back time and time again.


  1. Data & Insight

With RFID present at your resort, you’ll have the ability to collect intelligent data and deep analytics.

You’ll easily discover how guests use, interact with and move around your attractions.

Helping you to determine traffic patterns, dwell times for rides, and tap into undiscovered operational efficiencies.

With RFID cashless wristbands in action, you’ll also get smart data on purchases, allowing for optimized merchandising and concessions.

Data gathered from RFID system integrations is used to streamline and improve experiences for future guests.


The benefits RFID systems offer resorts, theme parks and practically any type of attraction, are staggering.

RFID Systems are advancing, and more companies than ever are offering these solutions to the leisure industry. This helps drive prices down for operators looking to take the plunge into RFID.

From cashless payments to line-busting access control, RFID wristbands at attractions are not the future, they’re the ‘right now’.

security wristbands for events

5 Ultimate Security Wristband Features For Event Organisers

Our customers often ask ‘what are the best security wristband features?’

Event organizers want to make sure that nobody can copy their wristbands and get unauthorized access to their event.

Why? Because oversubscribed events can be dangerous if safe capacity is exceeded.

And, it can result in a bad experience for guests that have paid to attend, which can have a knock-on effect on revenue loss, a revoked license and at worse, the cancellation of your event.

OK, so this is a worst-case scenario. But this is why security is so important for events, and one element of a safe and secure event is the event wristbands.

When it comes to security features there isn’t a ‘one size fits all’ option. Every event is different and therefore has a different set of requirements.

So, with that, here are our 5 most popular security wristband features.

1. The Wristband Lock

What is a wristband lock?

A wristband lock is a small clasp (or toggle) that fastens a wristband to its subject’s wrist, preventing its removal.

Every security wristband has a lock which, by its very nature, is secure. But, like everything in life, people want options. Here are ours:

  • The Barrel Lock: a plastic tube (or barrel) that slides one-way onto a cloth wristband. The lock has 2 layers of plastic teeth which grip the fabric material when pulled back, preventing the lock from sliding in the opposite direction, thus loosening the wristband. The ‘Barrel’ as we wristband folk call it, is by far our most popular security lock. It combines convenience, security, and value for money. It is also our most tried and tested lock, and has gone through numerous iterations, with our latest version touted as ‘the most secure wristband on the market’ by one of our clients.The Barrel Lock is easy to close, even when there are thousands of people waiting at your gate. Also, it doesn’t need any kind of closing tool.


  • The Smartlock: a plastic hinged clasp with a metal pin, designed to pierce a fabric wristband and prevent removal.This lock only works in conjunction with 16mm wide woven fabric wristbands, but when applied is extremely reliable and robust. The Smartlock does not require a tool to apply but is not recommended for audiences of more than 10,000 people, as it can be labor-intensive to close the locks in large quantities.


  • Metal Ring: This is a classic, yet very reliable closure made from aluminum. The aluminum ring is crimped with a tool and when closed, tightly pinches the two ends of the wristbands together. Although this lock requires a tool it is still a favorite among large music events and is known for its reliability.


  • The Loop Lock: a socket and stud lock that loops over a fabric wristband and fastens into a pre-punched hole.


  • Socket & Stud: The kind of lock used on all of our vinyl wristbands. Once secure, it can not be removed without being destroyed.


  • Self-adhesive tab: This is the type of fastener used to secure our Tyvek wristbands and Chroma wristbands.


What about reusable locks?

Reusable locks wouldn’t normally make their way onto a list of security features. But, some events actually encourage sharing of wristbands and others simply do not have a requirement for controlled access.

2. UV Wristbands

UV (ultraviolet) is one of the most commonly asked for security wristband features.

What is UV? Ultraviolet is actually a type of radiation produced by the sun or synthetic light sources like sun beds.

It might sound scary. But, in the world of print and wristbands, the term UV is a kind of a slang term for something that ‘glows in the dark’. The glow is triggered by a UV light, (sometimes referred to as a black light) that is often found amongst the lighting arrangement in nightclubs and festivals.

At ID&C, we provide two variations of UV wristbands.

  1. We can weave special UV treated threads into any of our fabric wristbands. This is a great security feature that is very difficult to replicate, especially in a short space of time.


To validate the wristbands as genuine, have your security staff and gate staff carry a small black light. The lights usually fit in a pocket and run for days on a couple of batteries. You can get them on Amazon.

  1. We can print UV ink onto vinyl wristbands and Tyvek wristbands. This enables our customers to add security features to their entire accreditation.

3. Security Foils & Holograms

Printing a security foil or hologram onto a wristband is a great way to increase the security and prevent fake copies.

What’s the difference between a foil and a hologram?

Put simply, a foil refers to the material used, whereas a hologram refers to the visual effect created. Foils can have a holographic effect though, but holograms are typically made from ultra-thin layers of plastic.

Customers can have foils printed onto Tyvek wristbands. Or, they can have custom holographic stickers made for applying to vinyl wristbands.

There are also plain metallic wristbands with a holographic effect.

4. Barcode Wristbands

Printing a barcode is a basic, yet foolproof method of improving accuracy with access and identification.

It is very common these days to see barcodes used on concert tickets. In fact, some ticketing companies only provide digital tickets, which are only validated with a unique barcode.

Taking this tried and tested technology, and applying barcodes to wristbands helps an event increase its security as well as its operational efficiencies.

Wikipedia describes a barcode as “…an optical, machine-readable, representation of data; the data usually describes something about the object that carries the barcode.

For an event wristband, the ‘data’ and ‘object’ would be the ‘ticket details’ and ‘ticket holder’.

In 2014, barcode wristbands were used to speed-up arena access for the 50,000 fans at the Isle of Wight Festival. The same technology was also used to link children’s wristbands to the contact details of their parents, in case they got lost.

Barcode wristbands can be made in Tyvek, vinyl and cloth materials.

5. Radio Frequency Identification (RFID)

RFID is the latest and most high-tech feature available on a security wristband.

The benefits of RFID technology for events is widely commented on. Eventbrite, a popular event ticketing company, does a great job of describing the benefits of RFID in this blog post.

The three main applications of RFID technology for events are:

  1. Cashless Payments – With RFID, event attendees have the facility to pay for goods via an RFID wristband that can be pre-loaded with credit and topped-up or connected to a credit card.Food and beverage vendors use small contactless terminals that enable users to tap their RFID wristbands to activate and authenticate a purchase.

Using cashless payments at events can increase on-site spend by 35%

  1. Contactless Access Control – In this scenario, an RFID wristband can be used in place of a traditionally printed concert ticket. Details like ticket type, name and access are stored on a back-end RFID system, and authenticated by tapping a wristband against a scanner.
  2. Brand Activation – Using RFID technology, event organizers are able to connect attendee’s social media accounts with their event wristbands. Via digital photo booths fitted with RFID scanners, festival goers can do things like share their experience in real time without having to use their mobile phones.

This provides event organizers with the ability to extend the promotion of their event beyond those attending, and in real time.

We work with industry-leading RFID companies to help integrate our RFID wristbands technology at any kind of event.

RFID technology can be embedded into all of our core wristband types but is most commonly an additional feature of a cloth wristband.


No two events are the same, which is why our customers can choose from a wide range of security wristband features.

From UV print to RFID cashless payments, adding more security will improve the operation of your event.

Improving the experience for your attendees generally means they are more likely to tell others about how awesome your festival was, or how quick it was to get in.

Improved security + better operations = Happy people & more tickets sold