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8 Ways The Masters Could Benefit from RFID Technology

‘Golf is big business in America. More than 1-in-4 Americans age 6 or older, 82 million people in total, consume some form of golf media. That’s a huge market – not only of players but of people who simply love to watch the game. Making it a lucrative and appealing market for advertisers and media outlets. 

To give you a scale of the potential footfall at a golf tournament, the Waste Management Phoenix Open welcomed a record-breaking 719,179 people through its gates at TPC Scottsdale’s Stadium Course in 2019, the largest number for any PGA Tour event in history.

Events with such a large attendance require ticketing, entrance, and security to run as efficiently as possible. And, with the colossal Masters only a few days away, we take a look at how RFID technology could be used to optimize one of golf’s most prestigious tournaments.

1 – Security

With the use of RFID wristbands, event organisers can control access points for visitors, staff, and vendors. Having a clear understanding of who is allowed access into which areas. Have some last minute VIP guests? Or maybe some temp staff picking up a shift, with RFID wristbands you have the ability to act flexibly to edit access last minute at the click of a button.

2 – Alcohol Consumption

If you want or need to keep alcohol consumption at a limit, it’s easy with RFID wristbands. By creating a digital token system connected to an RFID wristband, you can limit the number of drinks each guest is given or allowed to purchase. They can also be used as a form of I.D. By inputting attendees date of birth, your staff can understand quickly who is of legal age to buy alcohol without the need for repeat I.D requests or a visual wristband check.

3 – Sponsorship / Experience

With a good idea in place, RFID wristbands can help boost sponsorship or social experiences across your event. For example, in 2014, ID&C provided 100,000 RFID enabled wristbands, helping to turn the 2014 Ryder Cup at Gleneagles into a contactless playground for sports fans. Fitted with 7 activation kiosks for brands including BMW and SkySports, tournament ticketholders took part in activities including a ‘digital high-five’, a virtual ‘walk the course’ tour and a competition to win a stay at Gleneagles.

4 – Exclusivity & Convenience

From VIP upgrades to exclusive areas, and competition giveaways for high-value ticket buyers, the possibilities are endless for making your guests feel extra special.  In addition, variable data such as section, row and seat info can be printed on to a wristband. This leaves guests less reliant on the help of the staff to find their specific seats. It’s like having a ticket conveniently on your wrist. And, it’s definitely more convenient than repeatedly getting your phone out repeatedly!

Everything is geared to be more efficient, save organisers and guests more time that they can spend enjoying unforgettable experiences. 

5 – Operational Improvements

By collecting data from your RFID wristbands as guests move around your event, you can continuously improve operations. From reduced lines and wait times to overcrowding on temporary structures with weight restrictions. It can also be used for fire marshall checks to quickly understand how many people are in one area at a time, and restrict this to a set number.

6 – Data collection

The data that can be collected at your golf tournament is like gold dust for event organisers and sponsors. It will really help you understand ticket sales, revenue growth from sponsorship deals, popular points of interest across your event, and areas that can be improved.

7 – Save money  

While you may think RFID wristbands will cost you more money, they’re actually a cost-effective alternative for your tournament. Not only can you reduce the number of credentials required by streamlining everything into one RFID band, but there’s also no need for various tickets, which can be easily lost, or ruined in outdoor weather. Wristbands are comfortable, convenient, and also a nice little memento for your guests to remember the event by.

8 – Increase revenues – cashless payments

Cashless payment options are proven to increase food and beverage sales at events. The removal of physical money makes people less hesitant to spend their money. They’ll spend more time enjoying their day, hands-free. They no longer need to worry about having the right cash, or not losing their wallet. Payments are made with a convenient tap of the wrist. This also saves time for staff, helping to reduce customer wait times. Ultimately keeping everyone happy. 




Summer Camp Wristbands: Child safety ideas

Summer camps are big business in America. They’re a lifesaver for working parents and can entertain children from dusk until dawn all summer long.

Safety is paramount when dealing with child care at youth camps. And having to identify a child, their medical condition, or key details, is key to running a safe and efficient program.

Wristbands are an inexpensive way to identify the troops at kid campgrounds, youth camps, Christian camps, and summer camps. Where high volumes of children are joining you each day, wristbands provide an easy way to keep tabs on who’s under your wing. 

Let’s take a look at the options, as we share advice and ideas for running a successful and safe summer camp.

Large Summer Camps (10,000+, multi-day)

If you’re running a medium to large summer camp, you’ll want to look at our more advanced options, including cloth wristbands with a barcode or maybe even RFID technology (scroll to jump to the RFID section)

cloth loop lock wristbands

Fabric wristbands are better for large events because they offer a wide variety of security features, and can be worn securely for multiple days. ID&C’s loop lock wristband pictured above also allows for a non-tightening closure, perfect for children.

In some cases, it’s advisable to ship out the wristbands before the camp starts event, instructing the attendee to apply the wristband themselves before they approach the campgrounds.

This helps relieve pressure at the site gates, creating a safer and faster ingress.


Small Camps (less than 10,000 people)

For smaller camps or camps that run for a shorter period of time, our vinyl or Chroma wristbands are ideal. Both are durable and can be worn for a few days.

Vinyl, in particular, is durable and waterproof and can be printed with QR codes and sequential numbers to help inventory the wristbands.

Both wristband types are low cost, have a fast lead time and can be fully customized with your camp’s branding.

Single day school trips or Family vacations

For short, family vacations or single day school trips, a basic wristband is perfect for peace of mind. Either a small batch of our Chroma or Tyvek wristbands are low-cost and can be pre-printed or made to write-on.

Custom printing or writing-on down details such as parents’ contact number, allergies, and hotel address onto the wristband is a simple way to safeguard your little ones during family trips.

Even plain silicone wristbands can be useful for camps looking to differentiate between groups and teams of children.

summer camp Tyvek wristbands

Customization for Summer Camp Wristbands

Now you’ve decided on a wristband type, its time to get creative!

Different customization choices and colors can help determine age groups, type of camp access, at a glance.

Choosing bold and different base colors is the first step to a good wristband system.

plain silicone bands

After this, clear details such as dates and child info should be paramount.

Finally, if there’s space, it’s great to promote your Camp’s Brand. After all, for older children, their wristband is more than their ID, it’s their memento of an amazing time and can be key to other children and families hearing about your camp.

3 ways to customize wristbands with ID&C

  1.  We do it for you! Yes, our wristband design team is on hand to create beautiful and differentiating designs. What’s more, its free of charge.
  2. You can use our custom wristband designer to create your own wristbands online. 
  3. If you’re a graphical wizard or have your own art team, you can download our design templates and send us your finished design.

More ideas

For camps offering swimming facilities or outings, by categorising wristbands into swimming levels, you can help keep children safe, and ensure they don’t go beyond their limits (for example, in a big pool or without floats) while under your care. And if you’re running night-time activities outside, why not use glow-in-the-dark wristbands for added fun and security.

If you’re looking for extra security for your youth camp, opt for an RFID or barcode wristband. This will give you the ultimate level of management and security. At the tap of the wrist, you can allow access to different areas depending on who has the wristband and prohibit entry to anyone who doesn’t have a wrist band.

Keeping track of who is where, when. You can also hold key information about medical conditions and parental contact information. And if a child was lost, when every second counts, you could pinpoint where they last used their wristband to narrow your search.

For those offering food and drinks, allergy wristbands are a useful tool in safeguarding children with allergies or dietary requirements under your care.

RFID Technology

We mentioned it earlier in the post, but using RFID wristband technology can future increase security for your summer camp while delivering a plethora of additional benefits, including:

  • Tap-and-pay cashless transactions
  • Interactive gaming & competitions
  • Faster access control and multi-level access points (e.g. VIP, Staff, Crew areas)

Read more about how RFID technology can improve your event.

Get in touch

For more information on how to benefit from the use of wristbands at your next summer camp, contact us and we’ll walk you through all of the options available.

8 Amazing RFID Brand Activations for Events

Whether you’re already established or starting out, brand activations can create a great opportunity to make a big impact in your industry. It’s not new, news that consumers want experiences from brands. They want to feel like they’re part of something and escape the everyday. So, here are 8 amazing RFID brand activations to inspire you. Activations that have compelled audiences to take action.

1. Bonnaroo Festival Social Activation

We don’t like to blow our own trumpet. But we will. Working with AC Entertainment and Bonnaroo co-producers Superfly, ID&C were appointed to produce over 80,000 custom RFID wristbands to be used with a contactless RFID system provided by Intellitix. Bonnaroo organisers wanted to engage their fans in a number of social media-based activations placed around the festival site.

One interaction enabled fans to ‘tap’ their wristbands and check-in at the various stages, update their Facebook status, and upload pictures, which in turn automatically posted the corresponding line-up to their Facebook timeline.

In addition to this, the RFID wristbands were used by fans to gain entry to the festival arenas and campsites, where the use of contactless technology made paper ticket redundant.

The RFID wristbands helped achieve over 1.9 million Facebook Likes during the festival.

2. Tampa Bay Lightning Season Passes & Membership

When the season starts, there’s nothing more important to fans than Game Day. Corporations want super-fans to purchase season passes and they want to help make them feel part of the team. To belong to something. RFID technology was the perfect way to make this happen for Tampa Bay Lightning Hockey team. They gifted season pass holders with team jerseys fitted with RFID technology, giving them a special way to enter events and feel part of the team at the same time.

3.SXSW – IBM Cognitive Studio

During SXSW, IBM needed to showcase their range of cognitive solutions for B2B companies so they created the IBM Cognitive Studio. Attendees had to answer a few lifestyle questions and they were given a personalized RFID bracelet. Inside the studio, bartenders scanned the bracelet and an app displayed a personalized cocktail based on the answers and the array of ingredients.

  1. SXSW – Mazda Transport

For guests needing to get around SXSW, automotive sponsor, Mazda, had the right idea in providing rides. Registered attendees could sign up at the Mazda booth to receive a QR code bracelet to wear for the duration of the festival and receive free rides.

To pimp their rides out, guests could also tweet selfies to receive phone chargers and phone/GPS mounts for their cars. The photos could then be embellished and printed, much like a vintage Polaroid.

5. UEFA Champions Festival

Another one from us. Along with Intellitix, we helped the UEFA Champions Festival utilise RFID cards to capture audience demographic information through a series of interactive skill stations offered by brand partners HTC, Playstation, Adidas, Ford, UniCredit and Gazprom. Fans took part in social media check-ins, voting stations, gamification and real-time contesting to compete for top prizes.

This activation helped increased sponsor engagement. This saw 13,000 registered RFID cards with email and Facebook accounts. 7,000 social photos taken. 40,000 emails triggered. 85,000 RFID interactions on site. And over 45 million page impressions online

6. VIP Cashless Lounge

Simple yet effective. Sponsors or brands can make your attendees, VIPs, members, or customers feel special with a cashless bar or VIP lounge area. Integrating RFID technology to enable Cashless Payments makes this experience all the more special.

7.YCWWF – The SavorBand by Event Farm

At The New York City Wine and Food Festival, attendees were given a ‘Savour’ wristband embedded with an RFID chip, so that when they sampled food they liked, they could tap their risk at the kiosk and instantly log what they tried, to find the restaurant later, or look up the recipe. Not only did this help guests remembe

r places to try later, it also gave the event a strong indication on which vendors or areas of the event were most popular.

  1. Range Rover Evoque Test Drive

Range Rover turned the process of booking a regular test drive into a party. Modern technologies allowed them to use RFID cards to hold key information about users, so that they could invite them, check them into their test drive with the tap of a card, and post to their social channels what they were test driving.




history of hotel keycards

RFID Hotel Wristband Keycards – From Wallet to Wrist

If you’ve stayed in a hotel, chances are you’ve probably spent some time standing outside your room while you awkwardly swipe your keycard over-and-over again to try and open the door.

Or perhaps you left it by the pool or in the fitness suite. We’ve all been there. But thanks to a new concept from ID&C, the Wristband Hotel Key Card will help make these common mishaps a thing of the past.

RFID access on wristbands brings a new level of convenience to resorts and attractions industry. Not only can you pay for goods, food and beverages on-site, with just the tap of a wrist. You can also access your room, the gym and the pool, all without the need to carry a multitude of different cards. 

A brief history of the hotel keycard

Hotel keycards were commonplace as early as the 1970s when Norweigan, Tor Sørnes developed a re-codable plastic card (sometimes referred to as a relic) containing 32 punched holes. The small holes worked similarly to traditional metal pin tumbler locks and could be regularly changed to allow for over 4.2 billion different combinations.

punch hole keycards

In the early 1990s, magnetic stripe cards (or magstripe) were introduced and soon became the global standard for keycard locks. At the time, magstripe cards were revolutionary, and to this day are still widely used in the hospitality industry. However, they are prone to failure and are easily worn out, requiring regular replacement.


Up to this point, hotel door lock mechanisms still required that the keycard be physically inserted. That was until the launch of radio frequency identification cards (RFID) in the 2000s.

RFID key cards contain a small, passive microchip that is activated when in reading distance of the door lock, enabling a convenient ‘tap-to-unlock’ method for hotel guests.

More durable, reliable, and secure than any of its predecessors, the RFID card is now the industry standard for keycard access.

2 key benefits of RFID cards over Magstripe or Barcode


RFID reduces the chance and opportunity for theft and fraud. An encrypted RFID keycard is almost impossible to reproduce, whereas tangible barcodes or magstripes are easily copied or transferred using certain methods.

Durability & Accuracy

RFID cards and wristbands can be made 100% waterproof and will withstand the likes of chlorine and sunscreen. RFID is also a contactless technology which is never worn out by repeat use.

Whatsmore, RFID is an instantaneous method of access control, whereas a barcode requires line of sight. And, magstripe can be temperamental, requiring repeat swipes to activate a door lock.

Magstripes and barcodes wear out quickly, increasing the need for re-issued cards.

Read more about how RFID works and the many benefits RFID technology brings to hotels, resorts & waterparks.

Moving from wallet to wrist

RFID hotel keycards are typically 84 x 54mm and made of PVC. They fit snugly in your wallet and that’s pretty much where they are kept for the duration of your hotel stay (apart from when you leave it in the gym, of course)

But with ID&C’s new RFID wristband keycard concept, the keycard is taken to a whole new level of convenience.

RFID hotel wristband

Convenience is king

Switching a hotel keycard from wallet to wrist adds an array of simple yet incredibly convenient enhancements for resort guests.

No longer are guests required to carry multiple items in their wallet, or even carry a wallet at all.

One RFID wristband can be used for ultimate convenience during their stay. But, why is a wristband so much better than a card? Here’s why…

5 Reasons why RFID wristbands are more convenient than cards

1. RFID technology can power the use of cashless payments at a resort. And what better way to make payments while at the pool bar, than with a quick tap of your wrist? No soggy cash or dripping wet walks back to your sun lounger!

2. Guests will not misplace their card at the gym, by the pool or at a restaurant. Not when it’s conveniently tied to your wrist.

3. It’s multi-functional brilliance. Yes, imagine the sheer delight of your guests when given the ability to do so many different things with an easy flick of the wrist.

And, let’s not forget that some of the core benefits RFID systems deliver to hotels are significantly improved when making it easy for customers.

4. Data collection: The easy it is for guests to tap their way around your hotel, the greater understanding managers will have of their habits. Data around spending, buying habits and busy areas are all likely to increase with the convenience of a wearable RFID card.

5. Increased profits from revenues and operational efficiencies are proven to derive from the use of RFID wristbands.

One wristband to rule them all

RFID hotel wristband functionsImagine enabling your guests to do all of this with just one RFID wristband keycard:

  • Hotel room access
  • Pool access (did we mention, our RFID wristbands are 100% waterproof?)
  • Locker access
  • Gym access
  • Cashless payments
  • Social media check-ins
  • Tie-together family accounts
  • Add parent contact & medical details to children’s wristbands
  • Store additional tickets (meal coupons, beach access, rentals)


RFID wristband keycards represent the ultimate in convenience for hotels, resorts & attractions. Multiple functions can be carried out with a simple tap of the wrist, helping to creative enjoyable and memorable experiences for your guests.

RFID self pour bar wristbands

5 Ways RFID Wristbands Generate Revenue for Self-Pour Bars

Self-pour bar systems are the restaurant industry’s latest craze. And, the RFID technology behind them is helping bar managers better understand their customer’s drinking habits.

RFID (Radio-frequency identification) is a wireless technology used to transmit small amounts of data between a tag and a reader. In most cases, (at least in the world of hospitality and events) RFID tags hold little or no information.

Instead, the tag holds an encrypted UID (unique ID number), which when ‘tapped’ against a reader, unlocks secure information held on an ‘RFID system’.

Following us so far? If not, here’s a more in-depth explanation of RFID technology.

It’s never been easier (and as much fun) to buy your favorite IPA. With a quick flick of the wrist, self-service beer taps such as the iPour system, enable revelers to mix and match a choice of beverages and enjoy them at varying amounts.

All gimmicks aside, we’re going to take a look at 5 ways in which RFID wristbands can generate revenue for self-dispensing drink systems.

1. More beer sales

Yup. Put simply, RFID wristbands help customers disassociate themselves with cash, and utilize the novel way of purchasing with a tap of their wrist.

We worked with restaurant chain Oak & Stone on their new RFID bracelets that collect valuable data and allow visitors to purchase beer from their self-serve wall.

Oak & Stone estimate that 25% of its sales go to beer—as opposed to a common average of about 3% of sales—and now has RFID-based data indicating what demographics prefer which brands and beverage types, helping them make important decisions about what they stock and offer to their customers. 

2. A deeper understanding of consumer buying habits

RFID can help collect valuable data on your customers, helping you understand their habits and catering to their needs.

With an RFID wristband system, you can gain real-time analytics of how customers interact with your restaurant, from popular menu items and favorite beverages to the most redeemed coupons and the busiest times. What’s more, you can tie all of this data back to an individual using an RFID-based membership scheme. 

This can help you tailor your offering with precision, to create the best experience for your guests and capitalize on the most popular purchases.

3. Personalization & Customer Experience

The levels of personalization offered with RFID technology enables bar managers to cater to the specific needs of their customers. This, in turn, keeps customers happy and increases the chance of return visits, as well as word of mouth referrals.

And RFID service is fast. No more waiting in line. RFID self-pour serves up a cold beer. Fast.

4. Save on staffing costs

We might still be a few years away from letting people descend on an unstaffed bar (I’ve been to those weddings) but RFID powered self-pour bars will save on staff costs.

Through RFID wristbands, the power is handed to the consumer. No long lines, just the novelty, and convenience of being able to tap, pay and pour your favorite beer in a split second.

5. Deposits

If you’re still not sold on the idea of RFID self-service beer. Then consider a deposit scheme for the RFID wristbands.

RFID Ipour wristband

Have customers deposit $5 for the wristband, which is credited if they return the wristband at the end of their visit. If the customer takes the wristband, you just paid for it. If they return it, you can re-issue it at no additional cost.

And consider waiving the wristband cost once customers reach a set spend threshold. After all, the objective here is more beer sales. And, who doesn’t want to take home a free wristband!?


RFID-enabled self-pour bars are revolutionizing the bar and nightlife industry. While the gimmicks are clear, it’s the revenue-generating facts that are driving the uptake for this state of the art method of dispense.

To all the self-serve RFID beer systems out there. We salute you.