By linking a concert-goers RFID wristband or pass with the their online social profile, organisers and brands can promote their event extensively throughout the digital world, deepening customer relationships and amplifying the event experience to a new audience.
Possible benefits of social media integration include:
New revenue streams and enhancements for sponsors and brands
Real time promotions before, during and after an event
The ability to 'check-In', 'like' and Tweet using an admission wristband
Festival-goers become brand advocates, projecting their experience to a like-minded online audience