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 | AUTHOR Robert West - Creative Director - Digital Marketing & Product Innovation |
For 15 years, Rob has been crafting his expertise in the event and hospitality industry across Europe and the USA. He specializes in leveraging technology like RFID to create seamless user experiences. He hold a US patent, and his work is on display at the Victoria and Albert Museum in London —the largest museum for applied arts and design. With his design background, Rob brings a user-focused perspective to every project he undertakes. His mission? To create unforgettable experiences that leave guests wanting to return time and time again.
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LinkedIn: Robert West
 | AUTHOR Craig Bennett - General Manager |
Craig has dedicated 20 years to the live events and hospitality industry. Starting his career as an event organizer at 18, he transitioned to the supplier side in 2011 by joining ID&C, a trailblazer in the early adoption of RFID technology at festivals. Throughout his tenure, Craig has held various roles in Marketing and Business Development, contributing to the creation of websites, products, and new divisions, and driving sales growth. Currently, as the leader of ID&C and RFID Hotel, Craig leads a passionate team committed to delivering innovative technology solutions to the global live event, hotel, and entertainment markets.
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LinkedIn: Craig Bennett
 | AUTHOR Linda Kirova - E-Commerce Specialist |
For over 13 years, Linda has been building a career at the intersection of e-commerce and technology throughout Europe and the USA. She specializes in blending UX/UI design with marketing and analytics to create smooth, engaging digital experiences.
With dual Master’s degrees in Business and Digital Arts, Linda brings both strategic vision and technical expertise to every project. Her background in immersive technologies, including AR and VR, drives her to explore innovative solutions across platforms and push the boundaries of digital experiences.
Her mission is to design inclusive, user-centered experiences that people genuinely enjoy, turning everyday interactions into meaningful and memorable moments.
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LinkedIn: Linda Kirova
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