Bonnaroo Festival 2012 & 2013
 

The challenge

Working with AC Entertainment and Bonnaroo co-producers Superfly, ID&C was appointed for the second year running to produce over 80,000 custom RFID wristbands to be used with a contactless RFID system provided by Intellitix. Building on the success of 2012, Bonnaroo organizers sought to engage their fans in a number of social media-based activations placed around the festival site.

One interaction enabled fans to 'tap' their wristbands and check-in at the various stages, which in turn automatically posted the corresponding line-up to their Facebook timeline.

In addition to this, the RFID wristbands were used by fans to gain entry to the festival arenas and campsites, where the use of contactless technology made paper tickets redundant.

Bonnaroo organizer Taylor Showmaker commented on the success of the project: "We were delighted to work with the guys at ID&C again. Their RFID wristbands worked great and helped to make it easy for fans to interact with the various RFID activations around the festival."

The Product

ID&C supplied a custom fabric wristband with security weaves, its patented Smartlock V4 closure, and its SmartDisc RFID tag.

The result

The RFID wristbands were also used by patrons to contact-less-ly update their Facebook status, check-in to stages, and upload photographs. Intellitix provided the access control system and social media integration which along with the RFID wristbands helped achieve over 1.9 million Facebook Likes during the festival.