Ryder Cup RFID Activation - 2014
 

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Free Ground Shipping

On online orders over $100

Trustpilot - Excellent

Rated 4.8 out of 5

Rush Service

On selected products

ryder cup logo over the greenryder cup logo over the green

The challenge

Seeking new and exciting ways to engage its fans and amplify the event across social media, Ryder Cup organizers teamed up with ID&C and Intellitix to create the most technologically advanced golf tournament ever staged.

custom RFID wristband for the ryder cupcustom RFID wristband for the ryder cup

The solution

100,000 RFID enabled wristbands were given out to attendees, turning the 2014 Ryder Cup at Gleneagles into a contactless playground for sports fans. Fitted with 7 activation kiosks for brands including BMW and SkySports, tournament ticketholders took part in activities including a 'digital high-five', a virtual 'walk the course' tour and a competition to win a stay at Gleneagles. 

Each of the social interactions was carried out using the official 'Ryder Cup Experience Wristband' designed and created by ID&C. RFID technology integrators, Intellitix, provider all hardware and backend systems. 

The Ryder Cup Experience Wristband was a custom version of ID&C's cloth wristband with RFID Smartcard. The wristband features a durable, waterproof RFID antenna encapsulated in rigid 800 micron plastic.

custom rfid Wristband for the ryder cupcustom rfid Wristband for the ryder cup
ryder cup attendees at glen eagles ryder cup attendees at glen eagles

The result

  • 7 - Number of different brand activations
  • 44,527 - Total RFID interactions
  • 33 - RFID social media touchpoints around the course
  • 59,176 - RFID wristbands linked to ticketholder email accounts

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Free Ground Shipping on online orders over $100*

*Contiguous U.S. only


Fast Production

We produce most of our wristbands and passes in the US, allowing for fast product and quick delivery to your event.


Customized How You Want It

We have a huge range of custom wristbands for events, all of which can be designed to your requirements. 


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