Ryder Cup RFID Activation - 2014
Seeking new and exciting ways to engage its fans and amplify the event across social media, Ryder Cup organizers teamed up with ID&C and Intellitix to create the most technologically advanced golf tournament ever staged.
100,000 RFID enabled wristbands were given out to attendees, turning the 2014 Ryder Cup at Gleneagles into a contactless playground for sports fans. Fitted with 7 activation kiosks for brands including BMW and SkySports, tournament ticketholders took part in activities including a 'digital high-five', a virtual 'walk the course' tour and a competition to win a stay at Gleneagles.
Each of the social interactions was carried out using the official 'Ryder Cup Experience Wristband' designed and created by ID&C. RFID technology integrators, Intellitix, provider all hardware and backend systems.
The Ryder Cup Experience Wristband was a custom version of ID&C's cloth wristband with RFID Smartcard. The wristband features a durable, waterproof RFID antenna encapsulated in rigid 800 micron plastic.
- 7 - Number of different brand activations
- 44,527 - Total RFID interactions
- 33 - RFID social media touchpoints around the course
- 59,176 - RFID wristbands linked to ticketholder email accounts