Vodafone "Raise Your Game' Festival - 2012

Free Ground Shipping

On online orders over $100

Trustpilot - Excellent

Rated 4.8 out of 5

Rush Service

On selected products

Free Ground Shipping

On online orders over $100

Trustpilot - Excellent

Rated 4.8 out of 5

Rush Service

On selected products

a vodaphone F1 car being prepared ped a vodaphone F1 car being prepared ped

The challenge

As part of its 3G network launch, Vodafone Hungary wanted to leverage the brand’s partnership with Vodafone McLaren Mercedes Formula One team to maximize buzz during the rollout. 

Leading UK brand experience agency Ignite created the ‘Raise Your Game Festival’, a 4-day event, which gave consumers the chance to take part in a number of F1-based activities while engaging with the Vodafone brand. The Ignite team sought a way to ensure significant amplification of the event and looked to find a solution that would merge the audience with its social media registration platform - RFID Facebook Amplification.

The solution

To achieve mass participation amongst consumers at the event, Ignite turned to lead event wristband supplier ID&C to provide a robust yet visually appealing wristband solution. ID&C supplied its vinyl-based RFID wristbands that featured an RFID microchip inlay capable of integrating with Ignite’s Facebook Amplification platform. 

The custom RFID wristbands were based upon the commonly used ‘security wristband’ design, helping consumers to instantly recognize the method of application and easily understand how to use the wristbands in conjunction with Ignite‘s RFID platform. 

an f1 car an f1 car

The result

75,000 Hungarians visited the event over the first three days, whilst a staggering 250,000 attended the fourth day to watch Jenson Button drive his F1 car through a specially created 1.6km street circuit.

The success of Ignite’s Facebook Amplification platform and ID&C’s RFID wristbands helped amplify onsite activity by an astonishing 220% with an overall Facebook reach of 1.7m people worldwide.

Related Projects

Discover the best product solutions based on your use case, from live events to hotels resorts & theme parks. View All  >

Millions of Wristbands Sold.

We’ve been in business for over 25 years. Lots of people love our wristbands, here’s what a few of them had to say


Customized How You Want It

We have a huge range of custom wristbands for events, all of which can be designed to your requirements. 

 

Fast Production

We produce most of our wristbands and passes in the US, allowing for fast product and quick delivery to your event.

 

Free Shipping!

Free Ground Shipping on online orders over $100*

*Contiguous U.S. only


Free Shipping!

Free Ground Shipping on online orders over $100*

*Contiguous U.S. only


Fast Production

We produce most of our wristbands and passes in the US, allowing for fast product and quick delivery to your event.


Customized How You Want It

We have a huge range of custom wristbands for events, all of which can be designed to your requirements. 


Join Us. Subscribe To Our Mailing List

and get all the latest news, trends and offers straight to your inbox.

© ID&C an Avery Logo Company | EIN: 46-1577767
5028 Lena Road Bradenton, Florida 34211
Legal & Privacy Notices