Vodafone "Raise Your Game' Festival - 2012
To achieve mass participation amongst consumers at the event, Ignite turned to lead event wristband supplier ID&C to provide a robust yet visually appealing wristband solution. ID&C supplied its vinyl-based RFID wristbands that featured an RFID microchip inlay capable of integrating with Ignite’s Facebook Amplification platform.
The custom RFID wristbands were based upon the commonly used ‘security wristband’ design, helping consumers to instantly recognize the method of application and easily understand how to use the wristbands in conjunction with Ignite‘s RFID platform.
75,000 Hungarians visited the event over the first three days, whilst a staggering 250,000 attended the fourth day to watch Jenson Button drive his F1 car through a specially created 1.6km street circuit.
The success of Ignite’s Facebook Amplification platform and ID&C’s RFID wristbands helped amplify onsite activity by an astonishing 220% with an overall Facebook reach of 1.7m people worldwide.