Ryder Cup RFID activation - 2014

 

The challenge

Seeking new and exciting ways to engage its fans and amplify the event across social media, Ryder Cup organisers teamed-up with ID&C and Intellitix to create the most technologically advanced golf tournament ever staged.

The solution

100,000 RFID enabled wristbands were given out to attendees, turning the 2014 Ryder Cup at Gleneagles into a contactless playground for sports fans. Fitted with 7 activation kiosks for brands including BMW and SkySports, tournament ticketholders took part in activities including a 'digital high-five', a virtual 'walk the course' tour and a competition to win a stay at Gleneagles. 

Each of the social interactions were carried out using the official 'Ryder Cup Experience Wristband' designed and created by ID&C. RFID technology integrators, Intellitix, provider all hardware and backend systems.

 

The Ryder Cup Experience Wristband was a custom version of ID&C's cloth wristband with RFID Smartcard. The wristband features a durable, waterproof RFID antenna encapsulated in rigid 800 micron plastic.

The result

• 7 - Number of different brand activations
• 44,527 - Total RFID interactions
• 33 - RFID social media touch points around the course
• 59,176 - RFID wristbands linked to ticketholder email accounts