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Craig Bennett

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About the Author

AUTHOR

Robert West - Creative Director - Digital Marketing & Product Innovation

For 15 years, Rob has been crafting his expertise in the event and hospitality industry across Europe and the USA. He specializes in leveraging technology like RFID to create seamless user experiences. He hold a US patent, and his work is on display at the Victoria and Albert Museum in London —the largest museum for applied arts and design. With his design background, Rob brings a user-focused perspective to every project he undertakes. His mission? To create unforgettable experiences that leave guests wanting to return time and time again.

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LinkedIn: Robert West

About the Author

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AUTHOR

Craig Bennett - General Manager

Craig has dedicated 20 years to the live events and hospitality industry. Starting his career as an event organizer at 18, he transitioned to the supplier side in 2011 by joining ID&C, a trailblazer in the early adoption of RFID technology at festivals. Throughout his tenure, Craig has held various roles in Marketing and Business Development, contributing to the creation of websites, products, and new divisions, and driving sales growth. Currently, as the leader of ID&C and RFID Hotel, Craig leads a passionate team committed to delivering innovative technology solutions to the global live event, hotel, and entertainment markets.

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LinkedIn: Craig Bennett

About the Author

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AUTHOR

Linda Kirova - E-Commerce Specialist

For over 13 years, Linda has been building a career at the intersection of e-commerce and technology throughout Europe and the USA. She specializes in blending UX/UI design with marketing and analytics to create smooth, engaging digital experiences.

With dual Master’s degrees in Business and Digital Arts, Linda brings both strategic vision and technical expertise to every project. Her background in immersive technologies, including AR and VR, drives her to explore innovative solutions across platforms and push the boundaries of digital experiences.

Her mission is to design inclusive, user-centered experiences that people genuinely enjoy, turning everyday interactions into meaningful and memorable moments.

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LinkedIn: Linda Kirova

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  1. Mem-re and Avery Products Corporation Announce Global Partnership to Transform Event Credentials Into Unique Experiences

    Mem-re and Avery Products Corporation Announce Global Partnership to Transform Event Credentials Into Unique Experiences

    September 28 2026
    Global deal pairs Mem-re's patented Experiential platform with Avery's RFID credentials, giving live events, sports and hospitality brands a single source for smarter, more experience-rich products. September 3, 2026 — Mem-re, the platform turning event credentials into lasting digital memories, and Avery Products Corporation (“Avery”) a global leader in RFID-enabled event and hospitality credentials, today announced a global partnership built around...
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    Categories: News
    Posted By: Craig Bennett
  2. NXP MIFARE® ULTRALIGHT AES - ONE KEY TO RULE THEM ALL?

    NXP MIFARE® ULTRALIGHT AES - ONE KEY TO RULE THEM ALL?

    October 21 2025
    In the blog NXP MIFARE® Ultralight C vs. MIFARE® Classic 1k,  I looked at how the 3DES encryption available with NXP’s Ultralight C, provided a significant step-up in security for hotel access control and identity verification.  But, Ultralight C (we’ll refer to it simply as ULC) is not the ‘ultimate’ in secure access technology, not by a long shot. In this post...
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    Categories: RFID
    Tags: RFID, NXP, MIFARE & MIFARE ULTRALIGHT AES
    Posted By: Craig Bennett
  3. NXP MIFARE® Ultralight C vs. MIFARE® Classic 1k for Hotel Access Control

    NXP MIFARE® Ultralight C vs. MIFARE® Classic 1k for Hotel Access Control

    February 24 2026
    In today's fast-paced world, security is a paramount concern, especially in the hospitality industry. With hotels serving as temporary homes for guests, ensuring their safety and privacy is non-negotiable. Access control systems play a crucial role in safeguarding hotel premises, and the choice of RFID (Radio-Frequency Identification) technology can significantly impact overall security. Two prominent options for hotel access control...
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    Categories: RFID
    Tags: RFID, rfid for hotels & hospitality
    Posted By: Craig Bennett

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