Last night's UK Festival Awards launch party saw the event industry elite celebrate with free drinks redeemed via the latest in contactless wristband technology.
Some 100 representatives from major and independent festivals, ticket outlets and global brands, descended on Covent Garden's Hospital Club, where each guest received an ID&C-supplied RFID wristband loaded with £10 worth of drinks vouchers. The cashless payment system, provided by Intelligent Venues, enabled partygoers to pay for drinks at the bar with a simple tap of the wrist - with the added ability to instantly view their remaining balance.
Cashless RFID wristband technology has featured at a number of UK festivals this year, including the mammoth British Summer Time which saw veteran rockers the Rolling Stones play two gigs in London's Hyde Park.
The launch marks the 10th anniversary year of the UK Festival Awards, with the main ceremony taking place at the Round House on December 2nd.