Keeping your event relevant and on-trend can be a difficult and tiresome process. As an events planner, you’re hoping to create a completely unique experience that will be popular with your target audience that is in line with their requirements. With the festival industry worth a total of £1.1 billion, it’s important that you get ahead of industry trends and capitalise on what your attendees want.
Regardless of the type of event you’re planning, you want your visitors to feel engaged and present during your events. But how do you do this? Is there a way to get ahead of the curve? We’ve put together some of the top tips for 2019 when it comes to festival trends, following some of the biggest events across the globe.
Technology in Events Management
The way festival organisers are carrying out their daily roles is continuously changing. Organisers are expecting a 67% increase in the growth of annual events, which means that the additional demand needs to be catered for. New technology can be a vital platform to enhance the visitor experience, data gathering and efficiency.
One such example is the use of RFID wristbands for large scale festivals. RFID technology allows organisers to gather data and interact with event attendees. For example, you can track when users arrive and leave an event, their location based on check-in points around the site and what they are spending their money on. For visitors, RFID can make transactions seamless, bringing benefits for all stakeholders involved.
You can read more about the benefits of using RFID wristbands in our recent blog post for more information.
Other examples of upcoming technology trends include virtual reality to increase attendee engagement and geofencing, using GPS to create an artificial geographic boundary or location. For instance, this can be useful in welcoming visitors, encouraging social media sharing and interaction between visitors.
Creating Personalised Experiences
Although not a groundbreakingly new trend, we cannot stress enough the importance of creating unique and customised experiences for each visitor, especially if millennials are your target audience. According to a recent report, 31% of surveyed consumers say they wish their shopping experience was far more personalised than it currently is. It is up to the event companies to accommodate these consumer needs in order to stay in touch with their customers.
Personalisation of customer experiences can be done in many ways. From ticket sales and personalised email confirmations to unique gifts and keepsakes like custom wristbands, these can help create a memorable occasion resulting in better customer satisfaction. Thanks to developments in technology, tailoring events to guests is becoming an increasingly easier process.
Keeping Millennials Engaged
As previously mentioned, Millennials are craving greater customer-centric products and services compared to previous generations. In fact, 78% say they prefer experiences compared to material possessions, which is great news for music festivals.
But there’s also further good news for festival organisers. 9 out of 10 millennials say they’ve attended at least one event in the last 12 months, with 29% attending music festivals in the past year. This can be compared to only 17% in 2014, so it seems young people are currently the key drivers in the industry.
So how can we keep them engaged? The answer is simple. By providing them with what they want. Festivals are becoming more than just the music and line-ups, but also about the atmosphere and experience as a whole. From providing on-trend wristbands to Snapchat geo filters to impress their
friends, creating new and bespoke services to suit the needs of millennials is becoming more of a need than a trend in 2019.
Sustainability is becoming an increasingly popular topic of concern amongst consumers, so it’s only natural that event planners move to accommodate these trends. Although popular in previous years, there’s no sign of the sustainability trend slowing down anytime soon. As such, it’s probably best to jump onto this movement if you haven’t already.
Hosting an event that is sustainable requires innovative and ‘out of the box’ thinking to give yourself the competitive edge you need to succeed. You’ll have to consider new ideas and ditch existing ones that may have become standard for you in the past. For example, is your event already paperless? Have you considered the transport and location for your event?
All events seem to be following the trend. Glastonbury’s green policies have significantly grown over the years, advising festival goers to recycle and minimising wastage at their events. This year, single -use plastic bottles will not be available to purchase anywhere at the festival.
At ID&C, we’ve created a new range of eco-friendly products such as wristbands and lanyards made from recycled plastic, to help reduce the wastage produced by your events. Find out more here