Cashless RFID wristbands in action with Intellipay. Image: Intellitix.com
This week, ID&C has announced a strategic partnership with Brazilian-based wristband providers PasseVIP in an effort to take its RFID wristband technology to the South American event market.
The venture follows a successful trial at Rock in Rio festival last summer, where 40,000 of ID&C's RFID wristbands were used to make cashless payments.
"We have partnered with a business that not only has an established presence in South America - a territory that is incredibly tech savvy - but is also a competent company, capable of helping us service the increasing demand for RFID." says ID&C's Steve Daly.
Antonio Bindi of PasseVIP adds, "Amongst many other benefits, the technology enables patrons to visit festivals without the need to carry a lot of cash - an added safety feature for the public. In addition to this, the use of RFID will get festival fans in faster, increasing the opportunities for sales revenue."
Find out more about RFID wristbands
Meet ID&C at PollStar Live in Nashville, for event details, visit www.pollstarpro.com/live2014/