At ID&C & Identilam, we’re firm believers that eco-friendly options for events should not be an alternative but the first choice. Whether you’re planning a festival, concert or any other occasion, event sustainability should take precedence.

To take the lead in the zero waste revolution and encourage better sustainability in the events industry, at ID&C & Identilam we’ve partnered with Make it Wild, a business committed to encouraging a greater knowledge, understanding and enjoyment of the natural world, to offset emissions produced in the UK.

planting trees

We have seen that, in the scramble to claw back revenue from the Covid-19 pandemic, many customers of ours are running more events this year; some running the same events over multiple weekends. With this growth will come more requirements for event sustainability, it is very much at the top of the agenda for live music and sporting events.

It’s also no secret that the UK loves an outdoor event; (mood weather dependent) spectating a sport event or your favourite artists at a festival.

In light of this, ID&C & Identilam have taken crucial steps to prevent encroaching on the outdoor event spaces; safeguarding the UK countryside, where a lot of the events we supply take place.

We are making a conscientious effort on our part to collaborate with event organisers that mirror our ethos, in the hope that it will lead to eco-friendly event management.

ID&C & Identilam are doing the following to highlight to businesses how to make an event more sustainable and to encourage event sustainability more generally:

  • Our parent company CCL Industries have set ambitious targets; net-zero waste to landfill by 2030. To make that leap and improve sustainability in the events industry, we chose Make it Wild. 2020 – tC02 = 120 Tonnes (Boeing 757).
  • Annually we will invite customers to Make It Wild UK locations, they offer wellbeing activities as well, which for us is just as important. Getting back to and protecting our outdoor event space.
  • Year on year reductions in our carbon emissions will not stop us planting, we will also continue to commit to that.
  • Continuing to produce high quality, affordable products to make eco-friendly event planning as easy as possible, such as sustainable wristbands, eco lanyards and recyclable badges.

For event planners wondering how to make an event more sustainable, trimming the fat through the event's supply chain, from the caterers' food wastage being composted, paperless ticketing using eco-friendly RFID wristbands, promoting car shares and public transport to renewable energy, are all extremely valid and at the crux of embracing sustainability in the events industry.

For the event goers, the one thing they can take with them and their memories of the events is their lanyard or wristband. What better way to promote sustainability in the events industry than with bamboo fabric wristbands or recycled PET lanyards.

At ID&C & Identilam, we want to dispel the myth that eco-friendly event planning is more expensive; when you look at the circular economy of an event such as abandoned tent retrieval at Glastonbury (take them home with you people!!!) to the plastic cups on Wembley’s floor after a match, everybody has a part to play.

We’re delighted to announce that our eco ranges from both ID&C and Identilam have increased rapidly since 2019, from our biodegradable bamboo lanyards to our eco mirror hooks. Looking to the future, we’re in the process of pulling event waste into the recycling stream for our products and we look forward to sharing our developments in due course.

So, if you’re wondering how to make an event more sustainable, the future is recyclable! If you’re in charge of eco-friendly event management, challenge us and our products to match your event’s sustainable responsibilities and credentials.

Not sure where to start with sustainability at events? No problem! Get in touch with us today and a member of our team will be happy to talk through our sustainable event products with you.

make it wild