Last week saw ID&C, and in particular its RFID wristbands hit the nationals with features in The Independent newspaper and on BBC Radio.
Following the news that Disney has introduced the RFID-enabled 'Magic Band' at its Florida theme park, Independent writer Rhodri Marsden got in touch with ID&C to gather insight on how the contact-less technology is being used at festivals and to clear up any misconceptions about RFID wristbands being used to track people's whereabouts.
In response to the Independent article, BBC Radio Humberside approached ID&C to take part in a live on-air discussion. Talking on the Peter Levy day time show, Steve Daly ID&C's head of RFID gave listeners the background on how RFID technology works and why users shouldn't be concerned but learn to embrace it. Listen to an excerpt.
For the latest RFID news from ID&C, follow Steve Daly on Twitter.