The 2014 Ryder Cup will, this September 23 - 28, feature state of the art RFID wristband technology as the biennial golf tournament offers its spectators the opportunity to interact around the prestigious Gleneagles Hotel course.
The PGA Centenary Course will feature nine RFID activation stations where competition spectators will have the chance to 'check-in', engage and win prizes by tapping their 2014 Ryder Cup RFID wristbands.
One of the many activations includes a virtual 'High Five' which allows fans to show support for their favoured team upon arrival.
The fun doesn't stop there. Spectators will be able to connect with their friends and family via automatic social media posts, and the RFID wristbands will also be accepted in some areas of the course as a method of cashless payment.
How does RFID work?
RFID is a contactless technology that uses low-frequency radio waves to send small amounts of information between a microchip and an RFID reader.
ID&C is the company behind the custom RFID wristbands set to be used at the 2014 Ryder Cup event, with the systems and hardware provided by Intellitix.
ID&C's head of RFID, Steve Daly said, "The 2014 Ryder Cup will set a precedence for the use of RFID technology at sporting events next month. Working with the European Tour and its brand partners has been a fantastic experience and we're thrilled to be part of such a prestigious event."
The 2014 Ryder Cup becomes the second major sporting event to announce the use RFID technology this month after the U.S. Open tennis championships announced that RFID bracelets will be used by guests to 'unlock experiences' during the August 25 - September 8 event.
See more like this: UEFA Champions League Festival sees biggest ever RFID integration.