Robbie Williams RFID wristband

Over 200,000 RFID wristbands created by ID&C, have hit the road as part of an experiential marketing campaign for Samsung that will see the global mobile phone brand proudly present the UK dates of the Robbie Williams ‘Take the Crown’ Stadium Tour 2013.

The campaign, produced by brand experience agency Brand and Deliver will see thousands of custom RFID wristbands handed out to fans during each of the ten UK gigs. ‘Tapping’ the wristbands against one of the NFC registration units or one of the many roaming NFC-enabled Samsung Galaxy Note II handsets will unlock exclusive Robbie Williams content and a great online offer from mobile network operator EE.

As well as being able to share Robbie Williams ‘Big Fan’ photos with their Facebook friends, using the RFID wristbands to access, Robbie fans will have the chance to win a trip to see Robbie Williams in concert in Hanover, Germany with flights and accommodation included.