Sŵn Festival Wins Wristband Bursary!

ID&C, a provider of security wristbands for festivals and live events has announced Cardiff's Sŵn Festival as winner of its Grass Roots Festival Bursary and recipient of the £2500 grant.


(Image credit: Steve Malpass)

Sŵn (pronounced soon) is a multi-venue showcase festival held annually in the centre of Cardiff. The festival, nominated for ‘Best Small Festival’ at this year’s NME Awards, was founded by local promoters John Rostron and BBC Radio 1 presenter Huw Stephens.

When speaking to ID&C’s, Sŵn director Rostron said:

“The bursary is a amazing asset for this year's festival, and a pleasing recognition of how far Sŵn has come.

We've grown the festival a little year-on-year - from 500 people in our first year (2008), to 6,000 in 2012. Steady growth has enabled us to offer Sŵn’s dedicated fans something new and wonderful every year, but with growth, comes new headaches for those involved behind the scenes with the increased production and infrastructure. Winning ID&C’s bursary will allow us to experiment with some security wristband ideas that we've had, so we can continue to take that next step up.”

Around 50 festivals applied forID&C's third festival bursary. Company director Matt Wilkey stated that it was the hardest year yet for deciding on a winner.

“After much deliberation we finally awarded Sŵn festival because to their continued development after narrowly missing out on last year’s bursary. The Sŵn team impressed us with their efforts to engage local communities with music and arts projects throughout the year, their fund raising initiatives and the way the festival creates a platform for new music, much of which is from home grown talent.”

"The Bursary enables smaller festivals to have the same level of security wristbands as some of the world’s largest and most successful events. The financial contribution also allows bursary winners to spend more on developing other areas of the festival." added Wilkey

Congratulations also, to Brownstock Festival who were awarded the first Highly Commended prize of 1000 free wristbands.

ID&C’s Grass Roots Festival Bursary launched in 2011. Previous winners include Cockermouth Rock Festival and LeeFest.

This year's Sŵn festival takes place between 17 - 20 October. Full details available on the Sŵn Festival website.