The International Sports Event Management Awards has revealed the UEFA Champions Festival as its Gold Award winner in the category for best use of Technology.

The activation, to which ID&C supplied over 135,000 custom RFID cards for, was developed by sports marketing agency Design Werk and featured the largest ever use of integrated social media RFID technology. The state of the art technology, supplied by Intellitix provided a host of UEFA's Champions League brand sponsors with specially created interactive social media touch points, where at, attendees could tap their RFID cards to collect points, enter competitions and share it all with their social networks.

Over 80,000 digital interactions were made via the RFID system, triggering more than 40,000 personalised emails and creating over 400,000 social media page impressions over Facebook and Twitter.

See the whole story in our video of the UEFA Champions Festival RFID activation.